Journal ArticleDOI
Processes of opinion change
TLDR
In this article, a persistent concern in the analysis of public opinion data is the "meaning" that one can ascribe to the observed distributions and trends and to the positions taken by particular individuals and segments of the population.Abstract:
A persistent concern in the analysis of public opinion data is the "meaning" that one can ascribe to the observed distributions and trends—and to the positions taken by particular individuals and segments of the population In a certain sense, the need for more detailed information about opinions be met by improvements and refinements in the methodology of opinion assessment But, no matter how refined the techniques, they do not provide direct information about the meaning of the opinions and do not permit automatic predictions to subsequent behavior: the investigator still has to make inferences from the data Social influence has been a central area of concern for experimental social psychology almost since its beginnings It can also be observed, for example, in the context of socialization of children, where the taking over of parental attitudes and actions is a normal, and probably essential, part of personality developmentread more
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Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Journal ArticleDOI
Social Identity Theory and the Organization
Blake E. Ashforth,Fred A. Mael +1 more
TL;DR: This article argued that social identification is a perception of oneness with a group of persons, and social identification stems from the categorization of individuals, the distinctiveness and prestige of the group, the salience of outgroups, and the factors that traditionally are associated with group formation.
Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Journal ArticleDOI
Perceived organizational support.
TL;DR: In this paper, the coherence des croyances des employes dans l'implication de l'organisation a son egard et le role d'un tel soutien organisationnel ainsi que l'ideologie d'echange sur l'absenteisme is discussed.
Journal ArticleDOI
Technology Acceptance Model 3 and a Research Agenda on Interventions
Viswanath Venkatesh,Hillol Bala +1 more
TL;DR: This work draws from the vast body of research on the technology acceptance model (TAM) to develop a comprehensive nomological network of the determinants of individual level IT adoption and use and present a research agenda focused on potential pre- and postimplementation interventions that can enhance employees' adopted and use of IT.