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Journal ArticleDOI

Inside marketing management

William G. Browne
- 01 Oct 1974 - 
- Vol. 3, Iss: 5, pp 259-266
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This article is published in Industrial Marketing Management.The article was published on 1974-10-01. It has received 0 citations till now. The article focuses on the topics: Marketing management.

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References
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Analysis of Inventory Systems

Arthur F. Veinott, +2 more
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The Price-Quality Relationship: An Extension

James E. Stafford, +1 more
- 01 Nov 1969 - 
TL;DR: In this article, the influence of two kinds of market information (price and store image) on consumers' judgments of product quality was measured, and it was shown that price was not the dominant market information.
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Measuring the Effectiveness of Your Company's Advertising:

David A. Schwartz
- 01 Apr 1969 - 
TL;DR: A program for the systematic review of company advertising can result in better information concerning what advertising should accomplish, what company advertising has actually accomplished, and what kind of advertising has been used.