Journal ArticleDOI
International marketing strategy decisions and the growth rate of major American firms
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In this paper, the authors investigate the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts, and examine the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.Abstract:
Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts. Examines the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.read more
Citations
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Journal ArticleDOI
An Understanding of Marketing Strategy
TL;DR: In this paper, a search of the literature revealing a wide variation in the understanding of marketing strategy is carried out, and a process for defining marketing strategy using three key levels: the overall strategic planning of the company; a framework developed from this from which marketing strategy should be developed; and the actual marketing strategy.
Journal ArticleDOI
Research on Export Pricing: Still Moving toward Maturity:
Qun Tan,Carlos M.P. Sousa +1 more
TL;DR: In this paper, the authors reviewed and evaluated 98 articles published between 1971 and 2010 and found that although significant progress has been made in recent years, research on export pricing is still characterized by the lack of a strong theoretical basis, the failure to agree on the relevant determinants of export pricing, and some weakness in research designs and analytical techniques, which may explain the many contradictory and confusi...
Dissertation
The theory and practice of marketing planning for industrial goods in international markets
TL;DR: In this paper, the authors identify and evaluate the marketing-planning practices of British industrial companies operating globally and examine the validity of the widespread belief that formalised marketing planning facilitates success.
Dissertation
The role of competitive intelligence in formulating marketing strategy
TL;DR: In this paper, an extensive analysis of key issues in the context of working relationship between competitive intelligence and marketing strategy formulation is provided, including whether competitive intelligence is a key component of marketing strategy and if there is a difference between UK and Other European managers with regard to the way they use competitive intelligence.
Book ChapterDOI
Distribution and Sales Management Strategies Related to International Involvement Levels
TL;DR: In this paper, the authors performed Chi-square tests to see if significant strategy differences existed in a sample of 230 Business Week 1000 companies exhibiting various levels of involvement abroad, and found that Internationalization theory was found to offer a better explanation of sales management than distribution practices as firms evolved in their international marketing behavior.
References
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Book
International business policy
TL;DR: In this paper, the authors developed a calculus which, if used in selecting overseas projects, structuring international enterprises, and resolving operatonal problems, would reduce the area of conflict in business and become a more viable international concept.