Journal ArticleDOI
Is standardisation of marketing feasible in culture‐bound industries? a european case study
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In this article, a case study shows how a global retailer has coordinated its marketing program in an industry which has resisted the forces of globalisation more than most other industries, and how the global marketer therefore has to decide how to coordinate its marketing programs in the best way possible.Abstract:
Global marketing is based on cross‐cultural similarities instead of cross‐cultural differences. For a company encountering markets with similar cultural values it is easy to standardise the marketing program. Typically, however, most markets have different cultural values. The global marketer therefore has to decide how to coordinate its marketing program in the best way possible. This case study shows how a global retailer has coordinated its marketing program in an industry which has resisted the forces of globalisation more than most other industries.read more
Citations
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Differences in Managerial Values: A Study of U.S., Hong Kong and PRC Managers
TL;DR: In this article, a study of convergence/divergence of managerial values, four Western-developed measures (Machiavellianism, locus of control, intolerance of ambiguity and dogmatism) and four dimensions of the Eastern-developed Chinese Value Survey (Confucian dynamism, human-heartedness, integration, and moral discipline) were used.
Journal ArticleDOI
Understanding the Domain of Cross-National Buyer-Seller Interactions
Sudhir H. Kale,John W. Barnes +1 more
TL;DR: In this paper, a broad, generalizable framework for cross-national face-to-face selling is proposed, with a focus on buyer-seller interactions from a communication perspective.
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Internationalization of retailing operations
TL;DR: In this article, the authors consider the reasons for retailers to operate in more than one country and propose a potentially useful framework with the transaction cost paradigm, which can be used to understand the rationale for international retail operations.
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Psychic distance and the performance of international retailers – A suggested theoretical framework
TL;DR: In this paper, the psychic distance concept may provide an appropriate theoretical framework to explain variations in the organisational performance of retailers operating in the international arena, and it is recognized that psychic distance alone alone cannot explain variations between countries in retailers' performance.
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Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes:
TL;DR: In this article, the authors propose a conceptual model of the psychic distance-organizational performance relationship that incorporates organizational factors (international experience and centralization of decision making), entry strategy, and retail strategy implications.
References
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Book
Competition in Global Industries
TL;DR: In this paper, the authors discuss technology, manufacturing, marketing, finance, capital, government policies, coalitions, competition, and leadership in the global marketplace, and look at specific cases.
Journal ArticleDOI
Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons
TL;DR: In this article, the determinants of retail patronage were identified and compared in a series of analyses of covariance of multinomial logit parameters, estimated from random samples drawn from six N...
Journal ArticleDOI
Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?
Erdener Kaynak,S. Tamer Cavusgil +1 more
TL;DR: The authors examined how quality perceptions of consumers vary across four product classes: electronic items, food products, fashion merchandise, and household goods, and found that quality perceptions tend to be product-specific.
Journal ArticleDOI
A Cross-Cultural Study of “Made in” Concepts
TL;DR: This paper used data obtained from American and French Directors of Purchasing of major industrial firms concerning their perceptions of five major “made in” concepts and found that the respondents perceived the made-in concepts differently in both countries.
Journal ArticleDOI
A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries
TL;DR: In this paper, the impact of the made in label on Finnish consumers' attitudes towards the products of selected countries is examined, and the implication of these attitudes for developing appropriate strategies for the Finnish market.
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