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Journal ArticleDOI

Managing Legitimacy: Strategic and Institutional Approaches

Mark C. Suchman
- 01 Jul 1995 - 
- Vol. 20, Iss: 3, pp 571-610
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TLDR
This article synthesize the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches, and identify three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based upon normative approval; and cognitive, according to comprehensibility and taken-for-grantedness.
Abstract
This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.

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References
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Book ChapterDOI

The iron cage revisited institutional isomorphism and collective rationality in organizational fields

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