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Methods of research in social psychology
TLDR
In this paper, the authors present a detailed guide for students who will design and implement their own independent research. But the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.Abstract:
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.read more
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Evaluating service encounters: The effects of physical surroundings and employee responses.
TL;DR: For consumers, evaluation of a service firm often depends on evaluation of the "service encounter" or the period of time when the customer interacts directly with the firm as mentioned in this paper. But this evaluation may not be accurate.
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An examination of selected marketing mix elements and brand equity
TL;DR: The authors explored the relationship between selected marketing mix elements and the creation of brand equity and found that frequent price promotions, such as price deals, are related to low brand equity, whereas high advertising spending, high price, good store image, and high distribution intensity are associated with high brand equity.
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A Contingency Framework for Understanding Ethical Decision Making in Marketing
O. C. Ferrell,Larry G. Gresham +1 more
TL;DR: In this paper, the authors address a significant gap in the theoretical literature on marketing ethics and present an integrated framework which clarifies and synthesizes the multiple value-based approaches. But the gap is not addressed in this paper.
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Getting a Job : Is There a Motherhood Penalty?
TL;DR: This article found that mothers were penalized on a host of measures, including perceived competence and recommended starting salary, while men were not penalized for, and sometimes benefited from, being a parent.
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Social psychology of creativity: A consensual assessment technique.
TL;DR: In this article, a subjective assessment technique based on a consensual definition of creativity is presented and, as a refinement of previous subjective methods, a reliable subjective assessment methodology based on that definition is described.