Journal ArticleDOI
Misused and missed use — Grounded Theory and Objective Hermeneutics as methods for research in industrial marketing
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In this article, the authors discuss two sociological concepts that constitute influential schools within the German-speaking sociology of language community: Grounded Theory and Objective Hermeneutics, and analyze their suitability for research in industrial marketing along several dimensions.About:
This article is published in Industrial Marketing Management.The article was published on 2010-01-01. It has received 121 citations till now. The article focuses on the topics: Grounded theory & Qualitative research.read more
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Fuzzy-Set Social Science
TL;DR: F fuzzy sets allow a far richer dialogue between ideas and evidence in social research than previously possible, and can be carefully tailored to fit evolving theoretical concepts, sharpening quantitative tools with in-depth knowledge gained through qualitative, case-oriented inquiry.
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From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
Anna Dubois,Michael Gibbert +1 more
TL;DR: There is a gamut of approaches possible to case research in industrial marketing, each with its specific links to theory and empirical phenomena, and it is suggested that this is promising for the development of research in the field, as long as it helps reduce, rather than increase, the complexity of the case studied.
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Qualitative sales research: an exposition of grounded theory
TL;DR: In this paper, the authors provide an exposition of one such qualitative research design, grounded theory, and the results of a review of grounded theory examinations conducted in sales research are also provided, and current practices utilized by sales grounded theorists.
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Capturing the Familiness of Family Businesses: Development of the Family Influence Familiness Scale (FIFS):
TL;DR: In this article, the authors developed a family influence scale measuring the family influence on the business via decision premises that express familiness. But they did not consider transgenerational orientation.
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Book
Case Study Research: Design and Methods
TL;DR: In this article, buku ini mencakup lebih dari 50 studi kasus, memberikan perhatian untuk analisis kuantitatif, membahas lebah lengkap penggunaan desain metode campuran penelitian, and termasuk wawasan metodologi baru.
Book
Discovery of Grounded Theory: Strategies for Qualitative Research
TL;DR: The Discovery of Grounded Theory as mentioned in this paper is a book about the discovery of grounded theories from data, both substantive and formal, which is a major task confronting sociologists and is understandable to both experts and laymen.
Journal ArticleDOI
The Discovery of Grounded Theory: Strategies for Qualitative Research.
Book
Qualitative Data Analysis: An Expanded Sourcebook
TL;DR: This book presents a step-by-step guide to making the research results presented in reports, slideshows, posters, and data visualizations more interesting, and describes how coding initiates qualitative data analysis.
Book
Basics of qualitative research : techniques and procedures for developing grounded theory
TL;DR: Theoretical Foundations and Practical Considerations for Getting Started and Techniques for Achieving Theoretical Integration are presented.