Journal ArticleDOI
National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy
Paushali Lass,Susan Hart +1 more
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In this article, an exploratory study examines consumers' perception towards sexual imagery in alcohol advertising across national cultures and among men and women with different demographic and psychographic make-up in those cultures.Abstract:
This exploratory study examines consumers' perception towards sexual imagery in alcohol advertising across national cultures and among men and women with different demographic and psychographic make-up in those cultures This study addresses a very important gap found in the literature, namely the influence of consumers' psychographic characteristics as values and lifestyles on their overall perception towards sexual imagery in advertising The study was conducted among consumers aged between 18 and 35 in the United Kingdom, Germany and Italy Results indicate that Italians overall have higher acceptance levels towards sexual imagery portrayed in advertisements as compared to German and British consumers Furthermore, varying levels of sexual imagery are much more appealing to men than women in all three countries Consumers' values and lifestyles also played an important role in their overall perception Moral values in particular are an indicator of acceptance levels of sexual contentread more
Citations
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Does perceived consumer fit matter in corporate social responsibility issues
TL;DR: In this paper, the perceived fit between consumers' point of view (i.e., their values and lifestyles) and CSR activities influences consumer loyalty through such mediating variables as consumer perception of CSR activity and C-C (consumer-company) identification.
Journal ArticleDOI
Are sex and death taboos in advertising
TL;DR: In this paper, the authors analyse the use of taboos in advertising and present a survey analyzing whether French consumers find it acceptable to present taboos and identifying individual characteristics that affect attitudes towards taboos.
Journal ArticleDOI
Consumer language preferences in service encounters: a cross‐cultural perspective
TL;DR: In this article, the importance of the mutual interaction between consumers and the company in service encounters is widely recognised, but researchers have usually presumed that both parties are able to interact with each other.
Journal ArticleDOI
Nudity of female and male models in primetime TV advertising across seven countries
Michelle R. Nelson,Hye-Jin Paek +1 more
TL;DR: For instance, this paper examined TV advertising across multiple countries (Brazil, Canada, China, Germany, South Korea, Thailand and United States) and by incorporating multiple factors (cultural values, advertising regulation and product type).
Journal ArticleDOI
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
TL;DR: In this paper, a meta-analysis of studies that used an experiment to test the effect of sexual appeals in ads on memory, attitude, and purchase intention was presented, which revealed a significant positive effect for sexual appeals on ad recognition and recall (weighted Cohen's d =.38, p <.001).
References
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Journal ArticleDOI
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
TL;DR: The importance of signs and symbols has been widely recognized, but only a handful of consumer researchers have developed theory and research programs based on semiotics, the doctrine of signs as discussed by the authors.
Journal ArticleDOI
A Meaning-based Model of Advertising Experiences
David Glen Mick,Claus Buhl +1 more
TL;DR: In this article, a graphic model is delineated that focuses on consumers' life themes (e.g., being true vs. being false) and life projects (i.e., what it means to be an educator).
Posted Content
Value Segmentation: A Model for the Measurement of Values and Value Systems
TL;DR: The authors developed a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a pop-ulation and classifies individuals according to them, inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey.
Journal ArticleDOI
The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness
TL;DR: This paper examined the role of visually explicit sexual stimuli in the processing of verbal information in a persuasive message, and the resulting effect on traditional outcome measures of recall, attitudes, and behavioral intentions, as well as higher-order cognitive response measures.
Book
Concepts of chemical dependency
TL;DR: This text is the most thorough and comprehensive text on the market providing students with information on substances as well as clinical guidelines and strategies for working with clients.