Postfeminist media culture: Elements of a sensibility
TLDR
This article argued that postfeminism is best understood as a distinctive sensibility, made up of a number of interrelated themes, including the notion that femininity is a bodily property, the shift from objectification to subjectification, an emphasis upon self-surveillance, monitoring and self-discipline, a focus on individualism, choice and empowerment, the dominance of a makeover paradigm, and a resurgence of ideas about natural sexual difference.Abstract:
The notion of postfeminism has become one of the most important in the lexicon of feminist cultural an alysis. Yet there is little agreement about what postfeminism is. This article argues that postfeminism is best understood as a distinctive sensibility, made up of a number of interrelated themes. These include the notion that femininity is a bodily property; the shift from objectification to subjectification; an emphasis upon self-surveillance, monitoring and self-discipline; a focus on individualism, choice and empowerment; the dominance of a makeover paradigm; and a resurgence of ideas about natural sexual difference. Each of these is explored in some detail, with examples from contemporary Anglo-American media. It is precisely the patterned articulation of these ideas that constitutes a postfeminist sensibility. The article concludes with a discussion of the connection between this sensibility and contemporary neoliberalism.read more
Citations
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Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising:
TL;DR: The authors argue that there has been a significant shift in advertising representations of women in recent years, such that rather than being presented as passive objects of the male gaze, young women are presented as active participants of the gaze.
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Post-postfeminism?: new feminist visibilities in postfeminist times
TL;DR: The authors argue for the importance of being able to "think together" the rise of popular feminism alongside and in tandem with intensified misogyny and highlight the multiplicity of different feminisms currently circulating in mainstream media culture, which exist in tension with each other.
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Teen girls, sexual double standards and ‘sexting’: Gendered value in digital image exchange:
TL;DR: This paper explored gender inequities and sexual double standards in teens' digital image exchange, drawing on a UK qualitative research project on youth "sexting" and developed a critique of post-feminist media cultures.
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“Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers
Brooke Erin Duffy,Emily Hund +1 more
TL;DR: In the context of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, and sport as mentioned in this paper.
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The affective, cultural and psychic life of postfeminism: A postfeminist sensibility 10 years on:
TL;DR: This article revisited the notion of "postfeminism" ten years after its formulation in critical terms as a sensibility characterising cultural life, and argued that postfeminism has tightened its hold upon contemporary life and become hegemonic.
References
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Neo-liberalism and the End of Liberal Democracy
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Post‐feminism and popular culture
TL;DR: The authors presents a series of possible conceptual frames for engaging with what has come to be known as post-feminism, which is defined as an active process by which feminities change over time.
Book
Growing Up Girl: Psycho-Social Explorations of Gender and Class
TL;DR: The Growing Up Girl study as discussed by the authors explores the complexities of gender and class during a period of massive social change, revealing the hidden price of middle class girls' apparently effortless achievements - obsessive hard work, guilt and devastating feelings of inadequacy.