“Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers
Brooke Erin Duffy,Emily Hund +1 more
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TLDR
In the context of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, and sport as mentioned in this paper.Abstract:
Against the backdrop of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty...read more
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Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers
TL;DR: The notion of self-branding has drawn myriad academic responses over the last decade as mentioned in this paper, and has been criticised by some academic researchers, such as the authors of this article.
Journal ArticleDOI
Instafamous and social media influencer marketing
TL;DR: In this article, the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy, and social presence were investigated in a randomized two-group comparison.
Journal ArticleDOI
Authenticity under threat: When social media influencers need to go beyond self-presentation
TL;DR: In this article, the authors apply a qualitative approach based on SMI-brand partnership observations, SMI interviews, and a comparison of these data sources to propose a four-path framework that provides the first conceptualization of how SMIs can manage authenticity for themselves to resolve the tensions created by brand encroachment into their content.
Journal ArticleDOI
Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram:
TL;DR: This article shows how directing inquiries toward the visibility game makes present the interdependency between users, algorithms, and platform owners and demonstrates how algorithms structure, but do not unilaterally determine user behavior.
Journal ArticleDOI
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
TL;DR: Results from a sample of 280 followers show that the perceived influential power of digital influencers not only helps to generate engagement but also increases expected value and behavioral intention regarding the recommended brands.
References
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The Managed Heart: Commercialization of Human Feeling
Journal ArticleDOI
I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience
Alice E. Marwick,danah boyd +1 more
TL;DR: This article investigates how content producers navigate ‘imagined audiences’ on Twitter, talking with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity.
MonographDOI
The Managed Heart: Commercialization of Human Feeling
TL;DR: In this article, Hochschild examined two groups of public contact workers: flight attendants and bill collectors, and found that roughly one-third of American men and one-half of American women hold jobs that call for substantial emotional labor.
Journal ArticleDOI
Postfeminist media culture: Elements of a sensibility
TL;DR: This article argued that postfeminism is best understood as a distinctive sensibility, made up of a number of interrelated themes, including the notion that femininity is a bodily property, the shift from objectification to subjectification, an emphasis upon self-surveillance, monitoring and self-discipline, a focus on individualism, choice and empowerment, the dominance of a makeover paradigm, and a resurgence of ideas about natural sexual difference.
Journal ArticleDOI
Post‐feminism and popular culture
TL;DR: The authors presents a series of possible conceptual frames for engaging with what has come to be known as post-feminism, which is defined as an active process by which feminities change over time.
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