Journal ArticleDOI
Reactions to assertion in Controlled' naturalistic relationships : perceptions of likability and competency
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In this paper, the importance of negative assertion and its effects on long-term, naturalistic relationships was examined, and significant relationships between negative assertions and interpersonal attraction were found, indicating that higher levels of assertive behavior were associated with perceptions of greater competency and likability.Abstract:
Although numerous studies have demonstrated that observers evaluate individuals portraying negative assertion as being more competent but less likable than nonassertive individuals, all of these studies have been experimental analogues. The present research examined the importance of negative assertion and its effects on long-term, naturalistic relationships. Fifty pairs of female undergraduate roommates, who had been nonsystematically assigned to live together, participated. One member of each pair completed self-report and idiographic role-play measures of negative assertion. The other member of each pair evaluated the general likability and social competency of her roommate and also completed self-report measures of assertion. The results yielded significant relationships between negative assertion and interpersonal attraction. Higher levels of assertive behavior were associated with perceptions of greater competency and likability. There also was a significant positive correlation between roommates' a...read more
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The cultural dimension of assertiveness in cross-cultural advertising
TL;DR: This paper propose a conceptual model that attempts to explain the impact of the cultural dimension of assertiveness on the perception and evaluation of a standardized advertisement, and demonstrate that overall, overall, assertiveness is a favourable cultural dimension for advertising purposes.
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Effective assertive behavior in the workplace : responding to unfair criticism
TL;DR: In this article, a social rules perspective was employed to identify the elements of socially appropriate responses to unfair criticism in the workplace, and behavioral responses based on gender and status-specific rules were evaluated as more effective on task, relationship and self-respect dimensions than were rights-only, rights-plus-empathy, or submissive strategies.
Employee Voice and Recipients' Appraisals/Reactions: The Effects Of Speech Style, Voice Type, and Voicer Status
TL;DR: It is suggested that the manuscript should be rewritten in a chapters-by- chapters format to facilitate more detailed discussion of the background work and its aims and aims.
Journal ArticleDOI
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
Juliana Moreira Batista,Lucia Salmonson Guimarães Barros,Fabrícia Volotão Peixoto,Delane Botelho +3 more
TL;DR: This article found that consumers evaluate brands that reply using an assertive tone more favorably than those using a sarcastic tone, which can be partially explained by the perceived aggressiveness of sarcasm, and support for a brand's stance acts as a boundary condition on the effect the type of reply adopted by the brand has on consumer attitudes toward the brand.
References
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Journal ArticleDOI
Convergent and discriminant validation by the multitrait-multimethod matrix.
TL;DR: This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components.
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Behavior rehearsal with modeling and coaching in assertion training.
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Assertion therapy: Skill training or cognitive restructuring
TL;DR: In this paper, the authors compared assertion therapy based on skill-deficit model with a procedure based on a response inhibition model, and found that the combined behavior rehearsal/rational restructuring therapy was superior.
Journal ArticleDOI
On the Decision to be Assertive.
Decky Fiedler,Lee Roy Beach +1 more
TL;DR: In this article, the applicability of an Expectancy/Decision model to assertiveness in a non-clinical population was examined and the results indicated that training programs should take into account the participant's perceptions of the risks involved in being assertive and that the focus should be on changing these perceptions rather than an attempting to change his or her values for focusing solely on specific assertive behaviors.
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