Journal ArticleDOI
Scale values for highest and lowest levels of credibility
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In this paper, the scale values for highest and lowest levels of credibility were calculated for each level of credibility, and the scale value for credibility was used to evaluate the credibility of a speaker.Abstract:
(1972). Scale values for highest and lowest levels of credibility. Central States Speech Journal: Vol. 23, No. 3, pp. 193-196.read more
Citations
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The ideal source: A reexamination of source credibility measurement
TL;DR: This article investigated the assumption that extreme ratings on the semantic differential are preferable and that common agreement exists among users in the interpretation of items by measuring ideal ratings for three source types and found that the assumption is false.
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The persuasive effects of delaying identification of high‐and low‐credibility communicators: A meta‐analytic review
TL;DR: This paper found that when source identification is delayed until after the message has been presented, the differential effectiveness of high and low credibility communicators is reduced, whereas those combinations of credibility level and advocated position that are ordinarily relatively disadvantageous (i.e., with pre-message identification) relatively advantageous (a low credibility source with a proattitudinal position, or a high credible source with non-proattitudinal positions) enjoy enhanced effectiveness with delayed identification.
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Teleconferencing and Interpersonal Communication Perception.
Yvonne Chillcoat,Sue DeWine +1 more
TL;DR: In this paper, the teleconferencing and interpersonal communication perception are investigated. But the authors focus on teleconferences, and do not consider interpersonal communication in the context of interpersonal relationships.
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Situational and topical variations in credibility criteria
TL;DR: This paper tested the hypothesis that credibility criteria (scales) differ in their sensitivity to topic-situations and found that the scales differ significantly across the four topic situations, and that at least two scales were so close to a neutral rating that they might have been considered by judges irrelevant to credibility.
References
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Journal ArticleDOI
The principle of congruity in the prediction of attitude change.
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Dimensions for evaluating the acceptability of message sources
TL;DR: The work of Berlo et al. as discussed by the authors extends the work of Hovland and his colleagues on source credibility by investigating the criteria actually used by receivers in evaluating message sources.
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Factors of source credibility
TL;DR: The reliability of source credibility is mainly a function of the source’s credibility, not of the content of the sources, as is the case with other sources.