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Journal ArticleDOI

Social Contagion and Innovation: Cohesion versus Structural Equivalence

Ronald S. Burt
- 01 May 1987 - 
- Vol. 92, Iss: 6, pp 1287-1335
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TLDR
In this paper, two classes of network models are used to reanalyze a sociological classic often cited as evidence of social contagion in the diffusion of technological innovation: Medical Innovation.
Abstract
Two classes of network models are used to reanalyze a sociological classic often cited as evidence of social contagion in the diffusion of technological innovation: Medical Innovation. Debate between the cohesion and structural equivalence models poses the following question for study: Did the physicians resolve the uncertainty of adopting the new drug through conversations with colleagues (cohesion) or through their perception of the action proper for an occupant of their position in the social structure of colleagues (structural equivalence)? The alternative models are defined, compared, and tested. Four conclusions are drawn: (a) Contagion was not the dominant factor driving tetracyclene's diffusion. Where there is evidence of contagion, there is evidence of personal preferences at work.

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Citations
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Journal ArticleDOI

Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation

TL;DR: The development of an instrument designed to measure the various perceptions that an individual may have of adopting an information technology IT innovation, comprising eight scales which provides a useful tool for the study of the initial adoption and diffusion of innovations.
Journal ArticleDOI

Social Capital: Prospects for a New Concept

TL;DR: A growing number of sociologists, political scientists, economists, and organizational theorists have invoked the concept of social capital in the search for answers to a broadening range of questions being confronted in their own fields as mentioned in this paper.
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Alliances and networks

TL;DR: In this article, the authors introduce a social network perspective to the study of strategic alliances and identify five key issues for the formation of alliances, the choice of governance structure, the dynamic evolution of alliances and the performance of alliances.
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Knowledge Transfer in Intraorganizational Networks: Effects of Network Position and Absorptive Capacity on Business Unit Innovation and Performance

TL;DR: In a multi-unit organization, each unit can learn from each other and benefit from new knowledge developed by other units as mentioned in this paper, and knowledge transfer among organizational units provides opportunities for mutual learning and interunit cooperation that stimulate the creation of new knowledge and contribute to organizational units' ability to innovate.
References
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Book

Diffusion of Innovations

TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Journal ArticleDOI

Diffusion of Innovations

Book ChapterDOI

A new product growth model for consumer durables

Frank M. Bass
- 01 Jan 1976 - 
TL;DR: In this article, a growth model for the timing of initial purchase of new products is proposed, and a behavioral rationale for the model is offered in terms of innovative and imitative behavior.