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Successful share-building strategies Stratégies réussies de conquête de part de marché
R.D Buzzell,F.D Wiersema +1 more
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Customer satisfaction, market share, and profitability: Findings from Sweden.
TL;DR: In this paper, the authors question the economic benefits of improving customer satisfaction and question whether there are economic benefits to improving quality and customer satisfaction, and they also question the link between quality and satisfaction.
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Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses:
TL;DR: In this paper, a causal modelling methodology is used to examine competing methodological and theoretical hypotheses concerning the effects of product quality on direct costs and business unit return on a business unit's performance.
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An Analysis of the Market Share-Profitability Relationship:
TL;DR: A number of researchers in the marketing, management, and economics disciplines have expressed reservations regarding the validity and generalizability of the reported relationships between market participants and market participants as discussed by the authors.
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Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation:
TL;DR: The issue of whether a business should pursue a strategy that is standardized across national markets or adapted to individual markets is discussed frequently in the international marketing literature as mentioned in this paper, where the authors focus on the following:
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The Contingency Value of Complementary Capabilities in Product Development
TL;DR: The authors conclude that the most valuable characteristic of firm capabilities may be their ability to serve as flexible strategic options, in this role, firms can deploy them in ways consistent with environmental forces.