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The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business
Rob Goffee,Jones, Gareth, Aug. +1 more
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In this paper, Jones and Goffee introduce a way of assessing and harnessing corporate culture by identifying four distinct types of corporate culture -Networked, Mercenary, Fragmented and Communal.Abstract:
It is corporate culture which really makes organizations triumph in the long term. Gareth Jones and Rob Goffee introduce a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - they advise executives on how to change their culture. They pose and answer two questions: what is your organization's culture? and is it the right one for the business challenges of the 21st century? In addition, the authors a ddress the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.read more
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