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The Idea of Political Marketing
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In this paper, the authors consider the market analysis for political parties and propose a framework for election campaign analysis based on the marketing of political marketing, which can be used to understand political marketing.Abstract:
Introduction Considerations on Market Analysis for Political Parties by Patrick Butler and Neil Collins Social-Psychological, Economic and Marketing Models of Voting Behavior Compared by John Bartle and Dylan Griffiths Market Analogies: The Marketing of Labor and the Origins of New Labor by John Bartle Kirchheimer's Catch-All Party: A Re-Interpretation in Marketing Terms by Stefan Eghbalian and Stefan Henneberg Understanding Political Marketing by Stefan Henneberg Conceptualizing Political Marketing: A Framework for Election Campaign Analysis by Dominic Wring Political Marketing and the Aestheticization of Politics: Modern Politics and Post-Modern Trends by Barrie Axford and Richard Huggins The Marketing of Political Marketing by Nicholas O'Shaughnessyread more
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AMERICAN STIOB: Or, What Late-Socialist Aesthetics of Parody Reveal about Contemporary Political Culture in the West
Dominic Boyer,Alexei Yurchak +1 more
TL;DR: In the second half of the 20th century, it was argued that nothing could be farther from the constitutive liberal rights and freedoms of Western democracy than the tyranny and group think of communism or, seen from the other side, that nothing is more opposite from the internationalist communitarian values of socialism than the predatory self-interestedness and class warfare of capitalism as discussed by the authors.
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Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign:
TL;DR: This paper used the concepts of branding and relationship marketing to highlight the difference between gaining support in the one-off transaction of an election and retaining voter loyalty in a post-purchase setting.
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Political Marketing and Professionalized Campaigning : A Conceptual Analysis
TL;DR: This paper analyzed the conceptual relationship between political marketing, market orientation, marketing techniques, and professionalization of political campaigning, and whether contemporary concepts of political marketing and political campaigning should be viewed as general concepts, or as concepts relevant primarily for countries that share some specific set of political institutions.
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Recursive Governance: Contemporary Political Communication and Public Policy
Abstract: This article investigates aspects of the new relationships that are emerging between contemporary trends in political communication and public policy. In particular, it identifies and analyzes how these relationships are extending beyond the traditional domain of political communication as information and persuasion. This is traced through a consideration of the notion of political communication as “recursive governance”—a form of governance that operates according to a generative informational logic. The article explores the impact of recursive processes on policy formation and on democratic practice more generally. It argues that the dramatic increase in the use of communications expertise and public relations by government (as well as business and the third sector) is part of what appears to be a far more fundamental systems shift in the very nature of governance in Western democracies.
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Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing
Norman Peng,Chris Hackley +1 more
TL;DR: In this paper, a conceptual analysis is supplemented and enriched with insights from a non-representative case of voter responses to political advertising, and the limitations to the voter consumer analogy revolve around the differing contexts of marketing in each case and reflect differing audience responses at the microlevel.