Journal ArticleDOI
The impact of social media influencers on travel decisions: the role of trust in consumer decision journey
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TLDR
The growing presence of social media influencers (SMIs) is increasingly modulating consumer behavior in the travel industry as discussed by the authors, and trust is a vitally important topic in influencer and tourism marketing.Abstract:
The growing presence of social media influencers (SMIs) is increasingly modulating consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and tourism marketing ...read more
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Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
TL;DR: In this article, the authors investigated the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand.
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Impact of the covid-19 pandemic on online consumer purchasing behavior
TL;DR: In this paper, the authors present a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic.
Journal ArticleDOI
Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach
TL;DR: In this paper , an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of the COVID-19 pandemic on consumers' behavioral intention to rely on m-commerce during this period.
Journal ArticleDOI
Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
TL;DR: In this paper , the authors investigated the effect of four features of social media marketing on the purchase decision of consumers in the fast-food industry and determined if brand trust mediates the relationship between them.
Journal ArticleDOI
The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19
Maram Saeed Alzaidi,Gomaa Agag +1 more
TL;DR: In this article , the authors developed an integrated model of the critical role of trust and privacy concerns in influencing consumers' purchase behavior through social media and explored the moderating role of COVID-19 on these relationships.
References
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The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron,David A. Kenny +1 more
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An Integrative Model Of Organizational Trust
TL;DR: In this paper, a definition of trust and a model of its antecedents and outcomes are presented, which integrate research from multiple disciplines and differentiate trust from similar constructs, and several research propositions based on the model are presented.
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“Bowling Alone: America’s Declining Social Capital”
TL;DR: Putnam as discussed by the authors showed that crucial factors such as social trust are eroding rapidly in the United States and offered some possible explanations for this erosion and concluded that the work needed to consider these possibilities more fully.
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Multivariate data analysis : a global perspective
TL;DR: In this paper, the authors present an overview of models and model building for multivariate analysis, including cleaning and transforming data, and applying them to structural equation models and SEMs.
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Digital Natives, Digital Immigrants Part 1
TL;DR: Part one of this paper highlights how students today think and process information fundamentally differently from their predecessors, as a result of being surrounded by new technology.
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