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The Internet: An Ethnographic Approach
Danny Miller,Don Slater +1 more
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TLDR
A rich ethnography of Internet use is presented in this article, which offers a sustained account not just of being online, but of the social, political and cultural contexts which account for the contemporary Internet experience.Abstract:
This pathbreaking book is the first to provide a rigorous and comprehensive examination of Internet culture and consumption. A rich ethnography of Internet use, the book offers a sustained account not just of being online, but of the social, political and cultural contexts which account for the contemporary Internet experience. From cybercafes to businesses, from middle class houses to squatters settlements, from the political economy of Internet provision to the development of ecommerce, the authors have gathered a wealth of material based on fieldwork in Trinidad. Looking at the full range of Internet media -- including websites, email and chat -- the book brings out unforeseen consequences and contradictions in areas as varied as personal relations, commerce, nationalism, sex and religion. This is the first book-length treatment of the impact of the Internet on a particular region. By focusing on one place, it demonstrates the potential for a comprehensive approach to new media. It points to the future direction of Internet research, proposing a detailed agenda for comparative ethnographic study of the cultural significance and effects of the Internet in modern society. Clearly written for the non-specialist reader, it offers a detailed account of the complex integration between on-line and off-line worlds. An innovative tie-in with the book's own website provides copious illustrations amounting to over 2,000 web-pages that bring the material right to your computer.read more
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Journal ArticleDOI
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities
TL;DR: Netnography as mentioned in this paper is an online marketing research technique adapted to the study of online communities that provides information on the symbolism, meanings, and consumption patterns of online consumer groups and provides guidelines that acknowledge the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research.
Journal ArticleDOI
Social Implications of the Internet
TL;DR: The Internet is a critically important research site for sociologists testing theories of technology diffusion and media effects, particularly because it is a medium uniquely capable of integrating modes of communication and forms of content.
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Interpretation and Method : Empirical Research Methods and the Interpretive Turn
TL;DR: In this paper, the authors demonstrate the relevance, rigor, and creativity of interpretive research methodologies for the social and human sciences, and discuss how research topics, evidence, and methods intertwine to produce knowledge.
Book
New Media: A Critical Introduction
TL;DR: This is a Second Edition of a book first co authored for 2003 that offers students conceptual frameworks for thinking through a range of key issues which have arisen over two decades of speculation on the cultural implications of new media.
Proceedings ArticleDOI
Implications for design
TL;DR: It is suggested that "implications for design" may not be the best metric for evaluation and may, indeed, fail to capture the value of ethnographic investigations.