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The Marketing of Services in the UK Construction Industry
L.W. Hardy,E. Davies +1 more
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In this paper, the state of the UK construction industry, and its impact on the gross national product are discussed, highlighting the elements of desk and empirical research used for the study, each divided into objective and methodology.Abstract:
Analyses issues surrounding the marketing of services in the UK construction industry. Examines the state of the UK construction industry, and its impact on the gross national product. Highlights the elements of desk and empirical research used for the study, each divided into objective and methodology. Examines the differences in marketing techniques used for products and services. Discusses the difference between construction services and other services. Outlines the different stages of competitive tendering, and examines why this business method is not productive for the construction industry. Concludes that the marketing of services in the UK construction industry is characterised by both threats and opportunities.read more
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A critical review of forms of corporate community involvement: from philanthropy to partnerships
M.May Seitanidi,Annmarie Ryan +1 more
TL;DR: In this article, a critical review of the forms of corporate community involvement (CCI) including: corporate philanthropy, benefaction, patronage, sponsorship and cause related marketing (CRM) and partnership is presented.
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Building contemporary brands: a sponsorship-based strategy
Simon Cliffe,Judy Motion +1 more
TL;DR: In this article, a qualitative case study of a strongly branded New Zealand service provider was conducted to examine the role of sponsorship in brand strategy and the findings indicated that sponsorship can be used as a central driver of brand strategy to create an extended experience for customers and to add value to the brand through leveraging functional and nonfunctional brand values.
Journal ArticleDOI
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
TL;DR: In this article, the authors address a number of changes taking place in sponsorship, which have implications for performance measurement, including the extent to which major sponsors now view sponsorship more holistically and strategically as a platform to address the entire range of stakeholder groups enabled by sponsorship.
Journal ArticleDOI
A review of changes in the UK construction industry
TL;DR: In this paper, the role of marketing in seeking to regulate the construction organizations' relationships with changes within the industry and the external environment is evaluated, where the authors highlight the importance of the marketing function in the context of change in the UK construction industry.
Journal ArticleDOI
From competitive tendering to strategic marketing: an inductive approach for theory-building
TL;DR: In this article, the authors present an analysis of the strategic marketing approaches implemented by four firms selling projects and systems under the rule of competitive tendering, and advocate that their marketing approaches depart both from mere reactive behaviours and from rigid strategic planning guidelines to projects opportunities.
References
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Journal ArticleDOI
The Development of Buyer‐Seller Relationships in Industrial Markets
TL;DR: In this paper, a buyer-seller relationship is considered as a process through time, it is based on ideas from the IMP Project, and the process of establishment and development of relationship over time by considering stages in revolution.
Journal ArticleDOI
Marketing Intangible Products and Product Intangibles
TL;DR: In this article, the authors argue that when asking prospective customers to buy promises, all service-oriented firms must provide metaphorical reassurances of quality and industrialize the service-delivery process.
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