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The secret to true service innovation

Lance A. Bettencourt, +2 more
- 01 Jan 2013 - 
- Vol. 56, Iss: 1, pp 13-22
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In this paper, the authors present a four-step process for firms to guide job-centric service innovation, which will result in value co-creation that is both meaningful to customers and uniquely differentiated from competitive offerings.
About: 
This article is published in Business Horizons.The article was published on 2013-01-01 and is currently open access. It has received 71 citations till now. The article focuses on the topics: Service (business) & Product innovation.

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The mediating role of knowledge application in the relationship between knowledge management practices and firm innovation

Egena Ode, +2 more
- 01 Jul 2020 - 
TL;DR: In this article, the authors empirically examined the relationship between knowledge management practices and firm innovation in the context of service firms in developing countries, and found that knowledge generation, storage and application have significant and positive effect on firm innovation.
Journal ArticleDOI

What managers should know about the sharing economy

Mohammad Reza Habibi, +2 more
- 01 Jan 2017 - 
TL;DR: In this article, the authors argue that each practice is a hybrid of sharing and exchange, and provide several recommendations based on the nature of each practice's offering, such as swapping, bartering, trading, renting, sharing, and exchanging.
Journal ArticleDOI

A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage:

Lance A. Bettencourt, +2 more
- 01 Nov 2014 - 
TL;DR: In this paper, four new premises to guide marketing thought and practice for achieving and sustaining strategic advantage are presented, including the following: marketing needs to take a lead role in assisting the enterprise to enable value co-creation by customers.
Journal ArticleDOI

Enhancing Education for Sustainable Development in Environmental University Programmes: A Co-Creation Approach

María Rosario Perelló Marín, +2 more
- 11 Jan 2018 - 
TL;DR: In this paper, the authors analyze co-creation approach as a strategy at HE as a prerequisite for a successful implementation of sustainable development (HESD), while considering student collaboration in university processes.
Journal ArticleDOI

Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach☆

Kashif Hussain, +2 more
- 15 Jun 2016 - 
TL;DR: In this article, the influence of team culture and knowledge sharing behavior on service innovation performance in the Malaysian hotel industry is examined and the findings indicate that team culture has a significant effect on the service innovation.
References
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Journal ArticleDOI

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, +1 more
- 01 Jan 2004 - 
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Journal ArticleDOI

Service Blueprinting: A Practical Technique for Service Innovation:

Mary Jo Bitner, +2 more
- 01 Apr 2008 - 
TL;DR: Service blueprinting is securely grounded in the customer's experience and it allows the clear visualization of dynamic service processes, including real case examples that illustrate the value and breadth of its applications.
Journal Article

The New Frontier of Experience Innovation

C. K. Prahalad, +1 more
- 01 Jan 2003 - 
TL;DR: In this article, the authors present a picture of the "next practices" of innovation in which the locus of value creation will inevitably shift from products and services to "experience environments." The intent of experience innovation is not to improve a product or service, per se, but to enable the co-creation of an environment in which personalized, evolvable experiences are the goal, and products or services are a means to that end.
Journal Article

Turn customer input into innovation.

Anthony W. Ulwick
- 01 Jan 2002 - 
TL;DR: Using Cordis Corporation as an example, this article describes a series of effective steps for capturing, analyzing, and utilizing customer input that can be used to uncover opportunities for product development, to properly segment markets, and to conduct competitive analysis.
Journal Article

Creating new markets through service innovation

Leonard L. Berry, +4 more
- 01 Jan 2006 - 
TL;DR: In this paper, the authors introduce and describe a two-by-two matrix whose taxonomy helps managers think strategically about service innovations that can create new markets and reshape existing ones.
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Evolving to a New Dominant Logic for Marketing

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Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis:

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- 01 Feb 2011 - 

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The paper provides a four-step process for firms to guide job-centric service innovation.

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