Journal ArticleDOI
The voluntary simplicity consumer
TLDR
In this paper, the authors discuss the fastest growing market segment in the U.S. who the voluntary simplicity consumers are, how they came about, and how to cater to them profitably.Abstract:
Most marketing executives are aware by now that some consumers believe that “small is beautiful” and “less is more.” Such executives may be surprised to find out that this type of voluntary simplicity consumer (VSC) is the fastest‐growing market segment in the U.S. Who the voluntary simplicity consumers are, how they came about, and how to cater to them profitably are the subjects of this article. The VSC is the outcome of a lifestyle trend toward voluntary simplicity (VS), but unlike any other market segment, the VSC prefers a lifestyle of low consumption, ecological responsibility, and self‐sufficiency. As a result, marketers are often puzzled as to how to market to the VSC.read more
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Journal ArticleDOI
Green issues: Dimensions of environmental concern
TL;DR: In this article, the authors identify green issues, those dimensions of environmental concern currently viewed as important by consumers, and discuss relationships between consumers' perceptions of green issues and marketing strategies, at a time when consumers are increasingly aware of environmental problems.
Journal ArticleDOI
Studying the ethical consumer: a review of research
Terry Newholm,Deirdre Shaw +1 more
TL;DR: In this paper, the focus of this special issue is on ethical consumption as an individual or semi-organised project, however, there are no clear boundaries between these areas and other disciplines and in particular geography, sociology and psychology.
Journal ArticleDOI
Toward sustainable consumption: Researching voluntary simplifiers
TL;DR: In this article, the trade-offs in decision-making for sustainable technologies are discussed in the context of sustainable technologies, and the ESRC Sustainable Technologies Programme funded project is described.
BookDOI
The Routledge Companion to Alternative Organization
TL;DR: Parker, Cheney, Fournier, and Land as mentioned in this paper discussed the possibility of co-optation and transformation in the context of the Global Economic Crisis and presented a set of alternatives.
Journal ArticleDOI
Understanding voluntary simplifiers.
TL;DR: In this article, a study of 53 one-hour interviews that contrasts and compares these two groups was conducted and it was revealed that there are indeed certain differences across groups that could be of particular interest to marketers and academics.