Journal ArticleDOI
Using mini‐concepts to identify opportunities for really new product functions
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TLDR
In this paper, a new method for identifying new consumer or industrial product functions is proposed, where target consumers for a given category are exposed to 300 mini-concepts, which consist of verb-object combinations describing possible new functions in that category.Abstract:
Develops and refines a new way to generate and identify opportunities for really new product functions. Considers that the role played by marketing research in really new products is limited. Traditional marketing research methods here are largely confined to asking people about problems with current products, watching them use these products and asking them to use new prototypes in extended use tests. Describes a new method for identifying new consumer or industrial product functions. Target consumers for a given category are exposed to 300 mini‐concepts. Concepts consist of verb‐object combinations describing possible new functions in that category. Concludes that once key needs or opportunities are identified for a given category, the next step is to determine which current or new technologies are required to address these needs.read more
Citations
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Journal ArticleDOI
New service development: learning from and with customers
TL;DR: In this article, a field experiment was conducted in Sweden with end-user mobile phone services and consumers' service ideas were found to be more innovative, in terms of originality and user value, than those of professional service developers.
Journal ArticleDOI
Measuring Preferences for Really New Products.
TL;DR: This research examines techniques for incorporating both mental simulation and analogies into an existing preference measurement technique and shows that some methods enhance and other methods hinder predictive accuracy.
Journal ArticleDOI
Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation.
TL;DR: The results show that consumers tend to prefer functional food concepts that primarily communicate disease-related health benefits in carriers with a healthy image or health positioning history and that consumer evaluations primarily differ to the extent that health claims are personally relevant in addressing an experienced disease state.
Journal ArticleDOI
Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach:
TL;DR: The authors derive templates in a study that maps the evolution of product changes by adapting a set of intrinsic operations originally designed to uncover hidden logical patterns in technological inventions and find that the majority of new product versions can be accounted for by as few as five templates.
Journal ArticleDOI
Consumer-oriented functional food development: how well do functional disciplines reflect the 'voice of the consumer'?
TL;DR: In this article, the authors provide a framework to obtain relevant consumer and expert input in the early stages of functional food development, by systematically generating and rigorously screening a large set of functionalfood concepts both inside (functional food experts) and outside (consumers) the company.
References
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Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Book
Product Design and Development
TL;DR: This paper presents a meta-modelling framework for modeling uncertainty in the value of money and the net present value technique, and some examples show how this framework can be applied to product development economics.
Book
New Products Management
TL;DR: In this article, the authors present an overview and opportunity identification/selection of new products, including the menu the new products process opportunity identification and selection - strategic planning for new products.