Journal ArticleDOI
When Do Chief Marketing Officers Have Influence on Top Management Teams
Reads0
Chats0
About:
This article is published in Academy of Management Perspectives.The article was published on 2011-05-01. It has received 2 citations till now.read more
Citations
More filters
Journal ArticleDOI
Synergy, environmental context, and new product performance: A review based on manufacturing firms
Chi-Tsun Huang,Kuen-Hung Tsai +1 more
TL;DR: In this paper, a meta-analytic approach was adopted to review the effects of technology synergy, marketing synergy and environmental context on new product performance by aggregating the empirical evidence documented in studies published from 1979 to 2011.