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How can we create social change within your own company and community? 

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Learning from community psychology, we propose that there are five essentials of community transformation that a social change agent should pay attention to, which are: 1) being a passionate facilitator embedded in the community, 2) defining the problem with the community, 3) using multiple methods and perspectives to measure the problem, 4) conducting collaborative implementation, and 5) being flexible to change when needed.
In this study, we reveal the significant role social media plays in empowering citizens by enabling them to facilitate and coordinate collective action towards producing change in their community.
We conclude that sophisticated theory building social change mechanisms in community settings is essential if real learning is to be generated from concerted efforts to achieve social change.
The case study of the community development corporation, Lawrence Community Works, demonstrates a model for creating social change and neighborhood empowerment based on a community building approach to community organizing.
Our findings show that the social value proposition, the entrepreneur’s passion for social change and a community-based network are decisive factors.
This approach can be an effective social change strategy for groups working in the profession of community development.
We can recognise ways in which social work can engage with community discourses of empowerment rather than control.
The paper highlights, in particular, the potential for community-based initiatives for social change.
Community development is revealed in this paper to have potential in the areas of personal and planned social change.

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