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Hence, firms appear to use Facebook to manage the level of attention paid to earnings news.
Using novel earnings calendar data, we show that firms’ advanced scheduling of earnings announcement dates foreshadows their earnings news.
BBF’s results also raise the question of how the macroeconomic information content of management earnings forecasts differs from that of realized earnings.
Apparently, other sources of information allow the market to anticipate the earnings report so that the variability of returns (amount of information) associated with earnings reports may be related to reporting lag.
Our study documents a systematic timing pattern of annual report disclosures, which is useful for investors to predict future earnings, especially in anticipating bad news in China's emerging market where information about future earnings is very limited.