Showing papers on "Business communication published in 1976"
TL;DR: In this article, the authors report the results of a study designed to identify those communication skills being used by college graduates who have been in a business organization for five years or less.
Abstract: While there exists a great deal of information regarding the importance of oral communication in the business organization, little has been written in recent years to identify those communication skills that are important for different organizational positions. This article reports the results of a study designed to identify those communication skills being used by college graduates who have been in a business organization for five years or less. This information can be used by educators in speech communication to deal with subject matter relevancy issues and provide some guidance for student career planning and training.
58 citations
TL;DR: The authors, What today’s students need to know about writing / 3 : 1 : 29-33 : October 1965. ACCOUNTANT, written and spoken English for the / 7 : 4 : 39-44 : Summer 1970.
Abstract: S, What today’s students need to know about writing / 3 : 1 : 29-33 : October 1965. ACADEMIC climate, Business communications in the new / 9 : 2 : 3 : Winter 1972. ACCOUNTANT, Written and spoken English for the / 7 : 4 : 39-44 : Summer 1970. ADVANCED writing course, Doldrums of the / 9 : 2 : 39-47 : Winter
30 citations
TL;DR: In this article, a study of attitudes of local business leaders toward the importance of communication in business is presented, in which they report informa tion about kind of business and educational activities.
Abstract: This is a study of attitudes of local business leaders toward the importance of communication in business Unlike many such studies it reports informa tion about kind of business and educational ba
14 citations
TL;DR: In this article, a study was undertaken to obtain feedback from former students of business communication classes, which indicated that these respondents write regularly on the job (79 percent); they believe that ability to write well is important to success (89 percent); and they believe written communication should be taught because little writing is required in other courses, and well-written communication may be the only avenue to recognition for a new employee.
Abstract: This study was undertaken to obtain feedback from former students of business communication. Above-average achievers in business communica tion classes in three institutions between 1959 and the present were sent questionnaires. Returns indicated that these respondents write regularly on the job (79 percent); they believe that ability to write well is important to success (89 percent); and they believe written communication should be taught because little writing is required in other courses, and well-written communication may be the only avenue to recognition for a new employee.
10 citations
TL;DR: This article showed that commonly accepted principles of American written business communication such as "reader concern", "positive emphasis", and "conversational tone" have cross-cultural validity in communicating with a group of Mexican college students.
Abstract: The research presented here shows that commonly accepted principles of American written business communication such as "reader concern," "positive emphasis, "and "conversational tone" have cross-cultural validity in communicating with a group of Mexican college students. These stu dents read letters from two fictitious Mexican life insurance companies— one company's letters structured with American principles of written busi ness communication, the other's without. Use of the semantic differential showed that the Mexican students formed favorable mental images of the company using "accepted principles" and negative images of the company not using them. Additional research is suggested for improving written business communication between the United States and other countries and cultures.
9 citations
TL;DR: A five-year study was recommended by the 1973 Undergraduate Studies Committee of the American Business Communication Association as discussed by the authors to evaluate the course content, classroom procedures, instructional quality, and course quality for their first courses in business communication.
Abstract: graduates as they move into the work force, such contact is needed. To add to the body of knowledge about the business communication demands placed upon graduates, a five-year study was recommended by the 1973 Undergraduate Studies Committee of the American Business Communication Association. The Board of Directors of the Association approved the recommendation and established an ad hoc committee to complete the initial survey in 19?4.1 The survey was conducted to determine how 1974 graduating business seniors in the United States evaluated the course content, classroom procedures, instructional quality, and course quality for their first courses in business communication. The findings of the research were reported to the Association at the 1974 convention. The recommendation that the 1975 followup survey be undertaken
8 citations
TL;DR: In this paper, the authors argue that the field has become to concerned with trivia and is no longer concerned with what is actually taking place in the real world, and argue that there has been a communication failure and that the pressure universities place on publishing has watered down the quality of work.
Abstract: In this article the author provides his opinion on why he believes the study of management is dead. He believes that the field has become to concerned with what he calls trivia and is no longer concerned with what is actually taking place in the real world. He argues that there has been a communication failure and that the pressure universities place on publishing has watered down the quality of work. He closes by saying that management failed because it was not focused on the issues of the day.
7 citations
TL;DR: The role of business communication in collegiate schools of business has been questioned since the reports of 1959 as mentioned in this paper, and the present and ideal status of business communications and propose curricula that would meet these needs.
Abstract: The role of Business Communication in collegiate schools of business has been questioned since the reports of 1959. This study was undertaken to determine the present and ideal status of business communications and propose curricula that would meet these needs. The fifteen factors derived in this study should be used by business administration faculties to determine a philosophy for individual institutions.
4 citations
TL;DR: Haneda, a leading figure in the Japan Business English Associa tion for many years, here offers some reflections on international communication from his extensive experience as a teacher and practitioner.
Abstract: Professor Haneda, a leading figure in the Japan Business English Associa tion for many years, here offers some reflections on international communication from his extensive experience as a teacher and practitioner. Undoubtedly ABCA members have a great deal to learn from our Japanese colleagues who have long been more sensitive than we ourselves to the importance of truly international communication.
TL;DR: This article examined the relationship between the order of information in a persuasive questionnaire cover letter and the effectiveness of the message as measured by responses and found that there was no relation between the two variables of order-of-information and effectiveness.
Abstract: This study examines the relationship between the order of information in a persuasive questionnaire cover letter and the effectiveness of the message as measured by responses. The results indicate that there was no relation ship between the two variables of order of information and effectiveness of the letter. The authors believe that additional research of this nature needs to be done in the area of business communication.
TL;DR: In this article, the authors present the assessment of "current issues" in Japanese business communication at the annual meeting of the Japan Business Englisch Association in Tokyo, October 18, 1975.
Abstract: Members of ABCA and other experts in business communication may disa gree with Weeks's assessment of "current issues" in this paper presented to our Japanese colleagues at the annual meeting of the Japan Business Eng lish Association in Tokyo, October 18, 1975. There were other matters which could have been discussed, had it not been for the limitations of time. Basic, however, to good business writing nationally and internation ally is solving problems of the best psychological approach to readers, organization, writing style, and English usage.
01 Mar 1976
Abstract: are presented in the learning and application settings, and should be the result in positive transfers. Transfer is aided if responses are given in situations similar to these to be encountered in post-learning environment and if learner is able to demonstrate generalization. (7) Practice-learner should be encouraged to take practice seriously and should include responses to different stimuli from those encountered in learning. All seven points are interdependent.
Book•
01 Jan 1976
TL;DR: In this paper, the authors present three basic dimensions of effective business communication: attractive appearance, clear and complete message, and clear and clear tone, and good will tone. But they do not discuss the relationship between good will tones and appearance.
Abstract: I. INTRODUCTION. 1. You and Business Communication. II. THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS: ATTRACTIVE APPEARANCE, GOOD WILL TONE, CLEAR COMPLETE, CONCISE TONE.' 2. Qualities of an Effective Business Communication: Attractive Appearance. 3. Qualities of an Effective Business Communication: Good Will Tone. 4. Qualities of an Effective Business Communication: Clear and Complete Message. III. APPLYING THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS. 5. The Routine Information, "Yes" or Good News Communication: News Releases. 6. The Negative Communication: The "No" Message. 7. Sales Letters and Persuasive Claims and Requests. 8. Credit and Collections. 9. Courtesy Messages You Don't Have to Send, But Should. 10. Oral Communications. IV. BUSINESS COMMUNICATION IN THE WIRED WORLD. 11. The Internet and Other Communication Technologies. 12. Healthy Computing: Preventing Eyestrain, Carpal (Wrist) Tunnel Syndrome, Back Pain. V. EMPLOYMENT. 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs. 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications. 15. Planning the Business Report or the Term Paper. 16. Writing a Business Report or a Term Paper: Writing a Business Contract Proposal. Appendix A: Spelling Rules and Spelling Lists. Appendix B: Punctuation. Index.
TL;DR: An organizational survey of the nation's business communicators reveals that an attractive field does exist, that journalists are drawn to it, and that their training enables them to succeed in business communications as discussed by the authors.
01 Dec 1976
Journal Article•
01 Jan 1976
01 Jan 1976
01 Sep 1976
TL;DR: 1 Caryl P. Freeman and Richard A. Hatch, "A Behavioral Grading System that Works," The ABCA Bulletin, Vol.
Abstract: 1 Caryl P. Freeman and Richard A. Hatch, "A Behavioral Grading System that Works," The ABCA Bulletin, Vol. 38, No. 2, June 1975, p. 9. Freeman and Hatch, p. 8. 3 Freeman and Hatch, p. 2. 4 Francis W. Weeks and Richard A. Hatch, Business Writing Cases and Problems, Champaign, IL: Stipes Publishing Company, 1974, p. iv. 5 See J. H. Menning and C. W. Wilkinson, Communicating Through Letters and Reports, Homewood, IL: Richard Irwin, 1972, pp. 692-733.
01 Jun 1976
TL;DR: From Sigband came the two theories of comcomunication : behavioral and mathematical as mentioned in this paper, and McFarland supplied the five kinds of authority: line, staff, functional, committee, and task force.
Abstract: From Sigband came the two theories of comcomunication : behavioral and mathematical.’ McFarland supplied the five kinds of authority: line, staff, functional, committee, and task force.2 Sometimes I added a sixth kind of authority, the matrix concept, which came from Newman and Logan.’ Next, I explained the four networks, or the channels of communication from Jurgen Ruesch and Weldon Kees: intrapersonal, interpersonal, group, and cultural.’ Following the networks, in
01 Dec 1976
TL;DR: In this article, a look at Regional Communication, a la cajun style where the people work and play hard, is presented, with a special emphasis on those techniques needed most in business.
Abstract: 1. Keep in mind that although the written technique, via letters and reports, is lengthy, costly, and most difficult, it still represents a preferred technique in business and industry. 2. Give the students, therefore, an understanding of the techniques that are used in communicating with special emphasis on those techniques needed most in business. 3. Relate to the students why there are difficulties in communicating so that they may develop an awareness to the problem (communication theory). I am suggesting, therefore, that we develop a more rational and logical approach by incorporating and integrating communications theory with what we have been doing. After all, communications as a process can be universally applied. It doesn’t matter what region you belong to. When communications is viewed as a process you can justify, e.g., why communications takes place even when the wrong structure is used. It also helps explain why adaptation may force us sometimes to abandon structure in order to express meaning. Well, what I have attempted to share with you this morning : First of all, a look at Regional Communication, a la cajun style where the people work and play hard. Yes, a very unique part of the world. But, don’t you agree with me that there is uniqueness in all parts of the world? No two places are alike. I personally have loved my identification. It wasn’t difficult. After all, I am from South-Central Louisiana.