Showing papers on "Consumer behaviour published in 1981"

The concept of access: definition and relationship to consumer satisfaction.

Abstract: Access is an important concept in health policy and health services research, yet it is one which has not been defined or employed precisely. To some authors "access" refers to entry into or use of the health care system, while to others it characterizes factors influencing entry or use. The purpose of this article is to propose a taxonomic definition of "access." Access is presented here as a general concept that summarizes a set of more specific dimensions describing the fit between the patient and the health care system. The specific dimensions are availability, accessibility, accommodation, affordability and acceptability. Using interview data on patient satisfaction, the discriminant validity of these dimensions is investigated. Results provide strong support for the view that differentiation does exist among the five areas and that the measures do relate to the phenomena with which they are identified.

Consumer behavior and marketing action

Abstract: Part 1 Introduction to Consumer Behaviour: 1. Introduction 2. Consumer Behaviour - Societal and Global Perspectives. Part 2 Consumer Decision Making: 3. Complex Decision Making 4. Consumer Learning, Habit, and Brand Loyalty 5. Low Involvement Decision Making. Part 3 The Individual Consumer: 6. Consumer Perceptions 7. Acquiring and Processing Information 8. Consumer Attitudes 9. Attitude Reinforcement and Change 10. Demographics and Social Class 11. Personality and Life Styles 12. Segmenting Consumers by Individual Characteristics and Behaviour. Part 4 Environmental Influences on Consumer Behaviour: 13. Culture 14. Cross-cultural and Sub-cultural Influences 15. Reference Group Influences 16. Family Influences 17. Situational Influences. Part 5 Communications in the Consumer's Environment: 18. Communications with Groups: Word of Mouth and Opinion Leadership 19. Communications Across Groups - The Diffusion Process 20. Marketing Communications.

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior:

Abstract: Consumer behavior depth interviews are grouped with other kinds of story telling—fairy tales, novels, psychological test responses, and myths—as imaginative statements that can be qualitatively int...

American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior:

Abstract: The ethnicity literature within marketing has infrequently considered relevant subcultural norms in the derivation of hypotheses, the strength of ethnic identification in the grouping of subjects, ...

Using Information Processing Theory to Design Marketing Strategies

Abstract: The research demonstrates the usefulness of information processing in designing marketing strategy. Two strategies based on information processing theory are shown to be effective in combating the ...

Conspicuous Consumption: A Study of Exceptional Consumer Behaviour

Abstract: The thesis offers a detailed study of that part of consumer behaviour which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behaviour occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behaviour. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioural theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society.

Essays in The theory and measurement of consumer behaviour in honour of Sir Richard Stone : Theoretical and empirical approaches to consumer demand under rationing

Abstract: It is a matter of common observation that the quantities consumed of many goods and services are not directly under the control of those who consume them. The level of provision of public goods cannot be varied to taste by any single consumer: shortages or formal rationing of market goods may place an upper limit on consumption: transactions costs or market imperfections, particularly in asset markets, may prevent the short-run adjustment of stocks to their optimum levels so that consumers may have to consume too much as well as too little. Perhaps most importantly, involuntary unemployment in the labour market can be thought of as an enforced consumption of an undesirably large amount of leisure. All these situations involve quantity constraints on consumer behaviour, and although rationing is only one possibility, we shall use the term to deal with all, including those situations where more is consumed than would be freely bought. As one might expect, much of the early work on rationing was done during and immediately after the second world war. This work is surveyed in the classic paper by Tobin (1952). For a considerable period subsequently, there appeared to be little interest in the subject and little was published, although see the two papers by Pollak (1969; 1971). In the last few years, however, rationing has once again become a major focus of attention.

A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation

Abstract: This paper examines the role that conceptual models of consumer behavior can play in a marketing audit. Research employing a model of consumer decision making (an expanded version of a normative mo...

A Framework for Evaluating Consumer Information Regulation

Abstract: A framework for evaluating alternative consumer information regulations is developed by integrating economic, consumer behavior, and legal theory. This “Remedies Continuum” which classifies regulat...

Wife's Occupational Status as a Consumer Behavior Construct

Abstract: As a summary construct, wife's occupational status is likely to capture the effects of a number of underlying forces that influence lifestyle and consumption patterns. Significant differences across wife's occupational-status groups were found for food, beverage and alcohol consumption, makeup usage, clothing purchases, shopping behavior and deal proneness, media usage, and major and minor appliance ownership.

Fundamentals of transport economics

Abstract: The book explains the use of simple, quantitative methods to solve problems in transport economics, and introduces the principles of economic analysis Special attention is paid to the concepts and methods common to all forms of public enterprise Actual case studies such as bus pricing and subsidies are used in order to make the relevance of theory clear The topics covered include consumer behaviour, producers, welfare economics, pricing policy, economic evaluation and planning, queueing and regulation (TRRL)

Spatial choice in consumer behavior: towards a contextual theory of demand

Abstract: This article represents an attempt to reformulate the spatial economics of consumer behavior. It is apparent that alternative approaches toward the explanation of consumer choice of destinations for the journey-to-shop are needed at this point in the development of theory in geography.

Consumer Behavior and Consumer Well-Being: An Economist's Digest

Abstract: Consumer behavior and well-being tend to be intertwined concepts in economics, whereas well-being (including poverty and wealth) has not been of prime interest to consumer behaviorists. Economic concepts of well-being in relation to consumer behavior are clarified and classified in this paper.

Behavioural Aspects of Marketing

Abstract: Behavioural science is increasingly becoming recognized as a necessary part of a marketer's skills. Keith Williams provides a review of the main areas of behavioural research, and examines in depth their specific relevance to marketing. Cognitive influences on the individual - perception, learning, and motivation - are discussed first, followed by the social factors - the nature of society, attitudes, communication, and personality. The relationship between cognitive and social influences as it affects marketing is pinpointed in a chapter on modelling consumer behaviour and the decision-making process. The book features sections on behavioural aspects of the organization and the individual within the organization; and the author demonstrates that these considerations along with consumer-orientated studies can play a decisive role in marketing. Each chapter includes diagrams and reading lists. Written specifically for the Chartered Institute of Marketing and CAM Certificate courses.

Stratification in consumer behavior research: A re-examination

Abstract: The role of the stratification concept in consumer behavior research is examined and compared to its sociological foundations Misapplications of the concept in consumer research along with weaknesses in methodology, hypothesis formulation and criterion variable selection are identified and remedies suggested Strengths and weaknesses of different stratification scales for consumer research are assessed and the key issues involved in stratification research are illustrated by reviewing the stream of stratification and consumer research in the area of banking behavior

Models of consumer behavior: The state of the art

Abstract: Models of consumer behavior have gained much acceptance since the early sixties. The purpose of this article is to examine the state of the art by reviewing the often cited models: Nicosia, Howard-Sheth, and Engel-Blackwell-Kollat. Specifically, a major objective is to consider these models from their practical utility standpoint, i.e., whether the models can be tested and used by marketers. To accomplish this, a set of criteria is developed for evaluation of models in general, and consumer/buyer behavior models in particular. The criteria used for evaluating the state of the art in consumer behavior models are largely derived from model building sources in various fields. The results indicate that although the models are quite impressive in scope, they are inherently weak to be of much help to the marketing practitioner. Indeed, none of the models have been tested as a whole in their original form because they lack specificity and thus are difficult, if not impossible, to operationalize.

Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

Abstract: Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer.

A logit‐markovian model of consumer purchase behavior based on explanatory variables: empirical evaluation and implications for decision making*

Abstract: This study describes and empirically evaluates an approach to modeling purchase behavior that integrates a Logit-Markov-based multivariate brand-choice model structure with stochastic components. Using actual market data for a frequently purchased consumer product obtained from a consumer purchase panel survey, the paper highlights some marketing applications of the model. Given its general structure, the model can aid marketing managers in defining and evaluating target market segments and in assessing the impact of alternative marketing strategies.

The Role of Consumer Knowledge in the Study of Consumer Behavior

Abstract: This article takes a look at one of the most significant and yet seemingly ignored topics in the field of consumer behavior-consumer knowledge. In order to aid the consumer behavior instructor, thi...