Showing papers in "Journal of Marketing Research in 1981"
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Abstract: The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addit...
56,555 citations
TL;DR: The convergence and differentiation criteria, as applied by Bagozzi, are shown not to stand up under mathematical or differentiation criteria.
Abstract: Several issues relating to goodness of fit in structural equations are examined. The convergence and differentiation criteria, as applied by Bagozzi, are shown not to stand up under mathematical or...
8,248 citations
TL;DR: In this paper, the authors show that consumers' beliefs about product attributes and brand at the product level are the mediators of attitude formation and change, and the validity of this proposition for consumer's beliefs about attributes and brands is examined.
Abstract: Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...
1,696 citations
1,602 citations
TL;DR: Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified as discussed by the authors, and to alleviate this confusion, t...
Abstract: Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, t...
1,541 citations
TL;DR: In this paper, the reliability and validity of measures of organizational characteristics used in previous marketing studies in the areas of strategic planning and distribution channels are examined, and the authors examine the reliability of these measures.
Abstract: The author examines the reliability and validity of measures of organizational characteristics used in previous marketing studies in the areas of strategic planning and distribution channels. Key i...
1,306 citations
TL;DR: Fornell and Larcker's article in the February 1981 issue of JMR as mentioned in this paper discusses some limitations of the analyses, pinpoints where they can be misleading, and introduces some ne...
Abstract: The author comments on Fornell and Larcker's article in the February 1981 issue of JMR. He indicates some limitations of the analyses, pinpoints where they can be misleading, and introduces some ne...
1,019 citations
TL;DR: An attempt is made to explicate the meaning of construct validity, and operational issues in the process of construct validation are investigated.
Abstract: An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation...
925 citations
TL;DR: The use of factor analysis as a method for examining the dimensional structure of data is contrasted with its frequent misapplication as a tool for identifying clusters and segments.
Abstract: The use of factor analysis as a method for examining the dimensional structure of data is contrasted with its frequent misapplication as a tool for identifying clusters and segments. Procedures for...
617 citations
TL;DR: Although interest in export marketing has been growing rapidly, only a few empirical studies have been conducted on the internal determinants of the export marketing behavior of firms as discussed by the authors, and only one empirical study has been conducted by the authors of this paper.
Abstract: Although interest in export marketing has been growing rapidly, only a few empirical studies have been conducted on the internal determinants of the export marketing behavior of firms. The authors ...
594 citations
TL;DR: In a comprehensive study of the behaviors and correlates of information seeking by Australian new car buyers as mentioned in this paper, the authors examined three dimensions of information-seeking behavior, i.e., three sources of information for information seeking.
Abstract: In a comprehensive study of the behaviors and correlates of information seeking by Australian new car buyers, the authors examine three dimensions of information seeking—a sources of information di...
TL;DR: In this paper, the authors analyze the issue of comparative price advertising from a behavioral perspective and find that public policy recognizes that comparative pricing may lead to consumer misperceptions, and the auth...
Abstract: The authors analyze the issue of comparative price advertising from a behavioral perspective. Because public policy recognizes that comparative pricing may lead to consumer misperceptions, the auth...
TL;DR: The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts using multivariate analysis and multidimensional scaling procedures.
Abstract: The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to devel...
TL;DR: In this paper, the frequency and intensity of disagreements between channel members and the importance of the issues about which they disagree are measured. But the authors focus on the frequency of disagreements and not the intensity of the disagreements.
Abstract: Manifest channel conflict is operationalized in terms of the frequency and intensity of disagreements between channel members and the importance of the issues about which they disagree. Six differe...
TL;DR: How better attention to statistical power and effect size can improve the planning, execution, and reporting of marketing and consumer research is discussed.
Abstract: Statistical power and effect size are not considered sufficiently by marketing researchers. The authors discuss how better attention to these two factors can improve the planning, execution, and re...
TL;DR: The research demonstrates the usefulness of information processing in designing marketing strategy and two strategies based on information processing theory are shown to be effective in combating the impact of an adverse rumor.
Abstract: The research demonstrates the usefulness of information processing in designing marketing strategy. Two strategies based on information processing theory are shown to be effective in combating the ...
TL;DR: In this article, a multi-attribute judgment model is proposed to characterize how consumers form evaluations of products when information about products' attributes is limited and variability or variance is either high or low.
Abstract: A multiattribute judgment model is advanced which is purported to characterize how consumers form evaluations of products when information about products’ attributes is limited and variability or u...
TL;DR: In this article, a cognitive response approach was used to examine the effects of one and two-sided comparative and non-comparative commercials seen over three levels of repetition, and results indicate qualitative diff...
Abstract: A cognitive response approach is used to examine the effects of one- and two-sided comparative and noncomparative commercials seen over three levels of repetition. Results indicate qualitative diff...
TL;DR: In this article, the theory and methods of mathematical programming for application to problems in statistics were developed for minimal connected designs, and extensive examples of applications, tables on minimal connected design with k-3, bibliographic notes and references.
Abstract: Develops the theory and methods of mathematical programming for application to problems in statistics. Exploits the structure of the problem under consideration in order to develop efficient solutions. Provides extensive examples of applications, tables on minimal connected designs, BIB design with k-3, bibliographic notes and references.
TL;DR: In this article, the authors explore possible specification biases of conventional retail patronage models stemming from important omitted variables and from the composition of the set of alternative retail centers, and explore the possible specification bias of conventional patronage models.
Abstract: The author explores possible specification biases of conventional retail patronage models stemming from important omitted variables and from the composition of the set of alternative retail centers...
TL;DR: In this article, the authors explored the effectiveness of comparative advertising and found that most studies have found it relatively ineffective and lacking credibility, by means of a field experiment, and explored the...
Abstract: Despite conceptual benefits expressed for comparative advertising, most studies have found it relatively ineffective and lacking credibility. By means of a field experiment, the author explores the...
TL;DR: In the study of preference formation, compositional methods (e.g., linear compensatory attitude models) and decompositional techniques have developed along relatively sepa....
Abstract: In the study of preference formation, compositional methods (e.g., linear compensatory attitude models) and decompositional techniques (e.g., conjoint analysis) have developed along relatively sepa...
TL;DR: In this paper, the authors report the results of a study of the motivational implications of the industrial salesperson's personal characteristics and his or her perceptions of the job, the company's organization.
Abstract: The author reports the results of a study of the motivational implications of the industrial salesperson's personal characteristics and his or her perceptions of the job, the company's organization...
TL;DR: Most clustering techniques used in product positioning and market segmentation studies render mutually exclusive equivalence classes of the relevant products or subjects space as discussed by the authors, and such classificatory clustering methods are typically ineffective.
Abstract: Most clustering techniques used in product positioning and market segmentation studies render mutually exclusive equivalence classes of the relevant products or subjects space. Such classificatory ...
TL;DR: The authors identified four research traditions on the effects of advertising and differentiated one of them from the other three, the tradition of macroeconomic studies, and a review of this tradition is provided.
Abstract: Four research traditions on the effects of advertising are identified, and one of them—the tradition of macroeconomic studies—is carefully differentiated from the other three. A review of this macr...
TL;DR: Simulation results obtained for four alternative estimation procedures suggest, within the limitations of the simulation study, that ANOVA may be the preferred procedure for compensatory models, whereas LINMAP is most likely to provide the best predictive validity for models with a dominant attribute.
Abstract: Conjoint analysis has been applied in a large number of commercial projects as well as in many noncommercial studies. Often MONANOVA, a nonmetric technique, is applied to a preference rank order ob...
TL;DR: The logical consistency of market share models has received considerable attention in the recent marketing literature as mentioned in this paper, and the reports suggest that, at least theoretically, attraction-type specifications are a...
Abstract: Logical consistency of market share models has received considerable attention in the recent marketing literature. The reports suggest that, at least theoretically, attraction-type specifications a...
TL;DR: In this article, the authors measured the response of an established ethical drug to sales calls by one Belgian pharmaceutical manufacturer and found a systematic variation in the sales call elasticity over time.
Abstract: The sales response of an established ethical drug to sales calls by one Belgian pharmaceutical manufacturer is measured. A key feature is the systematic variation in the sales call elasticity over ...