Showing papers on "Qualitative marketing research published in 1976"
74 citations
TL;DR: The American Marketing Association's Marketing Research Code of Ethics refers only briefly to this problem: "To the extent that there is involved in a research project a unique design involving techniques, approaches or concepts not commonly available to research practitioners, the prospective user of research shall not solicit such a design from one practitioner and deliver it to another for execution without the approval of the design originator" as mentioned in this paper.
31 citations
Book•
01 Jan 1976
TL;DR: Marketing research: meaning, measurement, and method: a text with cases, Marketing research: means, measuring, and methods: atext with cases.
Abstract: Marketing research: meaning, measurement, and method: a text with cases , Marketing research: meaning, measurement, and method: a text with cases , مرکز فناوری اطلاعات و اطلاع رسانی کشاورزی
18 citations