Showing papers by "Andreas B. Eisingerich published in 2020"
TL;DR: In this article, the authors identify the characteristics of online content that promote sharing and add to this body of research by adding to the body of existing studies by adding a new study.
Abstract: Online virality has attracted the attention of academics and marketers who want to identify the characteristics of online content that promote sharing. This article adds to this body of research by...
60 citations
TL;DR: In this article, the authors examine to what extent emotional place attachment is impacted by people's feelings towards international companies associated with the place, and what mechanism and conditions drive such effects.
60 citations
TL;DR: Access-based services (ABS) as discussed by the authors have become popular as an alternative to the physical ownership of material goods, where consumers do not physically own material goods but gain access to services by registering with the provider.
Abstract: Access-based services (ABS)—in which consumers do not physically own material goods but gain access to services by registering with the provider—have risen in popularity as an alternative to indivi...
59 citations
TL;DR: In this paper, the authors describe how new products can evoke anticipatory emotions such as hope and anxiety, and how consumers might hope that innovative offerings will produce goal-congruent outcomes; on the other hand, they...
Abstract: New products can evoke anticipatory emotions such as hope and anxiety. On the one hand, consumers might hope that innovative offerings will produce goal-congruent outcomes; on the other hand, they ...
20 citations
TL;DR: In this article, the authors examined the effect of intra-and inter-regional geographic diversification on firm performance in mainland China and investigated the key firm capabilities, which moderate the relationships between intra- and interregional geographical diversification and firm performance.
Abstract: The purpose of this paper is to theorize and empirically examine the effects of intra- and inter-regional geographic diversification on firm performance in China. Furthermore, it investigates they key firm capabilities, which moderate the relationships between intra- and inter-regional geographic diversification and firm performance.,In this research, the authors studied 366 listed companies that invest in mainland China. The authors used the Taiwan Economy Journal database to construct a panel data set from 2005 to 2014 and employed panel regression estimations as part of the empirical analyses.,The authors find that the effect of regional diversification on firm performance is significantly influenced by the contexts of the expansion. More specifically, the results show that the effect of intra-regional geographic diversification on firm performance takes the form of a U-shape relationship. In contrast, the authors find that inter-regional geographic diversification has a negative effect on firm performance. Firm marketing, research and development (R&D) and managerial capabilities moderate these relationships.,First, the companies studied in this research are mainly Taiwanese manufacturers with investments in mainland China. Second, the current model can be expanded by exploring additional process explanations and moderators in future research.,An important practical implication of this research is that when firms choose an intra-regional expansion strategy in China, they should adopt a moderate provincial diversification strategy in the invested region and reinforce its marketing capability to enhance firm performance. A careful consideration of a firm’s marketing, R&D and managerial capabilities is needed for successful regional diversification strategies in the China market.,The findings of this study contribute significantly to the existing literature on firms’ regional diversification. First, the authors explore and empirically test intra- and inter-regional geographic diversification strategies in China. The authors find that the effect of regional diversification on firm performance varies according to the contexts of the expansion (for instance, global, regional, in a single country). Second, this study furthers the research theme of intra- and inter-regional diversification by introducing and investigating previously unexplored firm capabilities as part of the framework.
13 citations