Athina Zeriti

TL;DR: In this article, the authors developed a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector and found that the effect of environmental marketing strategy on competitive advantage is stronger in the case of intense competitive situations, while market dynamism has no moderating effect on this association.

TL;DR: In this article, the authors developed a model that integrates effectiveness-enhancing outcomes and organizational inputs of eco-friendly product development strategies, using questionnaire responses from firms from multiple industries, supplemented with lagged primary product development performance data.

TL;DR: In this article, the authors developed a model of drivers of sustainable export marketing strategy adaptation and explored the circumstances under which such a strategy affects export performance using a sample of U.K. exporters.

TL;DR: In this article, the authors investigated the drivers of relationship value in exporter-importer relationships and its impact on customer loyalty and concluded that relationship value results in insensitivity to competitive offerings and future purchase expansion.

TL;DR: In this paper, the authors explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments.