M
Matthew J. Robson
Researcher at University of Leeds
Publications - 62
Citations - 2500
Matthew J. Robson is an academic researcher from University of Leeds. The author has contributed to research in topics: Alliance & Marketing strategy. The author has an hindex of 26, co-authored 62 publications receiving 2165 citations. Previous affiliations of Matthew J. Robson include University of York & Cardiff University.
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Drivers and Performance Outcomes of Trust in International Strategic Alliances: The Role of Organizational Complexity
TL;DR: It is found that both distributive fairness and partner similarity are central to the achievement of a trusting alliance partnership, and a theory-based multidimensional assessment of alliance performance is suggested.
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Export Product Strategy Fit and Performance: An Empirical Investigation
TL;DR: In this paper, the authors investigated the role of contingency theory and the concept of strategic fit in international marketing strategy and found that there is no one-size-fits-all solution to the export product strategy adaptation decision.
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Export Promotion Strategy and Performance: The Role of International Experience:
TL;DR: This paper examined how international experience shapes managerial judgment in the formation of effective export promotion strategies and found that promotion adaptation relates positively to performance when duration is short and intensity is low, but there is a nonsignificant moderating effect for scope.
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Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation
TL;DR: In this article, the authors examine the pivotal role of ambidextrous innovation in the strategy-performance thesis of the export ventures of high-technology international new venture (INV) firms.
Journal Article
Factors influencing international joint venture performance: Theoretical perspectives, assessment, and future directions
TL;DR: In this paper, a systematic, analytical, and integrated assessment of over ninety empirical studies on drivers of IJV performance is presented, and empirical findings are evaluated across an integrated framework consisting of background, antecedent, core, and external variables.