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Bettina Berendt

Researcher at Katholieke Universiteit Leuven

Publications -  204
Citations -  5551

Bettina Berendt is an academic researcher from Katholieke Universiteit Leuven. The author has contributed to research in topics: Web mining & Web modeling. The author has an hindex of 29, co-authored 185 publications receiving 4936 citations. Previous affiliations of Bettina Berendt include Humboldt University of Berlin & University of Hamburg.

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E-Privacy in 2nd Generation E-Commerce: Privacy Preferences versus Actual Behavior

TL;DR: An experiment in which self-reported privacy preferences of 171 participants were compared with their actual disclosing behavior during an online shopping episode, suggesting that current approaches to protect online users' privacy may face difficulties to do so effectively.
Journal ArticleDOI

Privacy in e-commerce: stated preferences vs. actual behavior

TL;DR: The possibility of a "transparent human," whose vital information is up for grabs, can most easily be envisioned in the realm of e-commerce, due in part to the large amounts of data available, and the high payoffs expected from using this data for marketing purposes.
Proceedings ArticleDOI

E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior

TL;DR: In this article, the authors conducted an experiment in which they compared self-reported privacy preferences of 171 participants with their actual disclosing behavior during an online shopping episode, and they found that regardless of their specific privacy concerns, most participants did not live up to their self reported privacy preferences.
Journal ArticleDOI

A Framework for the Evaluation of Session Reconstruction Heuristics in Web-Usage Analysis

TL;DR: A set of performance measures that are sensitive to two types of reconstruction errors and appropriate for different applications in knowledge discovery (KDD) applications are proposed that help the analyst in the selection of the heuristic best suited for the application at hand.