Showing papers by "Carlos J. Torelli published in 2017"
TL;DR: The authors found that conservatives donate more when they are accountable to a liberal audience with whom they have a salient shared identity due to their motivation for social approval, but if the donation context activates political identity or if the unifying social identity is not salient, accountability does not impact donation decisions.
49 citations
TL;DR: Li, Gordon and Gelfand as discussed by the authors highlighted the importance of the tightness-looseness distinction to provide a more nuanced understanding of cross-cultural consumer behavior, and provided guidelines to integrate tightness and looseness distinctions into existing cross-culture models of consumer behavior.
18 citations
01 Jan 2017
5 citations
01 Jan 2017
TL;DR: Findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture are focused on.
Abstract: In this chapter, we review academic research on how culture impacts consumer behavior and persuasion. We focus on findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture. We close the chapter by outlining a future agenda for research in cross-cultural consumer behavior.
5 citations
TL;DR: In this paper, the authors distinguish between abstract brand concepts built through the development of diverse product portfolios and those built through establishing human-like images, and investigate the joint effect of the two types of abstractness on building brand equity.
Abstract: This research distinguishes between abstract brand concepts built through the development of diverse product portfolios (i.e. portfolio abstractness) and those built through establishing human-like images (i.e. image abstractness), and investigates the joint effect of the two types of brand abstractness on building brand equity.,The three studies presented use experimental design with participants in a laboratory setting and members of an online participant panel.,Three studies demonstrate that while building abstractness by expanding a brand’s product portfolio can generate favorable brand evaluations, this positive effect is marginal compared to when the brand is imbued with human-like characteristics. Furthermore, the favorable effects on brand equity because of abstractness associated with a human-like brand image are evident in protection from brand dilution in the face of negative publicity.,The findings suggest that a consideration of different forms of abstractness is key to unlocking the complexities of understanding customer-based brand equity.,This research shows that although building abstractness through a diversified product portfolio or a symbolic, human-like brand image can favorably impact customer-based brand equity (i.e. attitudes and responses to negative publicity), the former strategy has a marginal effect compared to the latter.,This is the first research to conceptualize brand abstractness as stemming from broad portfolios or from human-like brand images. Additionally, it provides a holistic understanding of how these two forms of abstractness jointly influence brand evaluations and responses to negative publicity.
3 citations
30 Nov 2017
TL;DR: In this article, the magnitude of the relationship between perceived status and power varies with cultural orientation, and the degree of perceived power and social hierarchy in a cross-cultural setting is investigated.
Abstract: Integrating social hierarchy and cross-cultural psychology research, we investigate whether the magnitude of the relationship between perceived status and power varies with cultural orientation. We...
3 citations
Book•
31 May 2017TL;DR: In this paper, the authors introduce a conceptual framework to understand how globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds, and how consumers respond to the cultural meanings in brands for fulfilling their goals.
Abstract: In this monograph, we introduce a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds, (2) the mechanisms by which brands acquire cultural meanings (ie, from simple country-(or region-)-of-origin associations to the more complex enactment of cultural authority), (3) the tools that marketers have to purposefully imbue brands with cultural meanings that can resonate with culturally-diverse consumers (ie, the tools to create cultural equity), and (4) how consumers respond to the cultural meanings in brands for fulfilling their goals
2 citations
Journal Article•
1 citations
Journal Article•
01 Jan 2017
TL;DR: In this paper, the authors cover the field to offer in a single volume the key frameworks and methods to conduct research in the area of cross-cultural issues in consumer science and consumer psychology.
Abstract: Globalization has resulted in a more complex marketplace. Growing multiculturalism of consumer markets and increased global competition are pushing marketing scholars to better understand cross-cultural issues in consumer science and consumer psychology. The chapters in this book cover the field to offer in a single volume the key frameworks and methods to conduct research in the area. Chapters in this book not only include general topics such as the different cultural frameworks used in various disciplines, the distinction between national and individual level of analysis, and main cross-cultural research methods, but also specific topics such as consumer sentiments towards foreign products, country-of-origin effects, and branding in a cross-cultural context.