Hester van Herk

TL;DR: In this paper, the authors investigate how response style and content of the items affect rating scale responses and develop a novel model that accounts for different types of response styles, content of items, and background characteristics of respondents.

TL;DR: In this article, a study of German consumers who regularly cross the German-to-Dutch border to attend to their accounts with a foreign (i.e., Dutch) bank is presented.

TL;DR: In this article, the impact of strategic orientations on the use of digital marketing tactics and subsequently on the international business performance of small electronic retailers in cross-border electronic commerce (e-commerce) is analyzed.

TL;DR: In this article, the authors proposed that the relation of personal values to behavior is stronger at higher levels of personal value than at lower levels of value. But is this really the case?

TL;DR: In this paper, the authors study rating and ranking of values by the same respondents in five countries in the European Union and find that ratings and ranking are assessed quite similarly by people from different countries, and the minor differences that exist may be explained by cultural differences in response patterns in ratings.