C
Charlotta Windahl
Researcher at University of Auckland
Publications - 24
Citations - 2172
Charlotta Windahl is an academic researcher from University of Auckland. The author has contributed to research in topics: Capital good & Service (business). The author has an hindex of 12, co-authored 24 publications receiving 1927 citations. Previous affiliations of Charlotta Windahl include Saint Petersburg State University & Linköping University.
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Developing integrated solutions: The importance of relationships within the network
TL;DR: In this paper, the authors present a new strategy for companies that have traditionally focused on selling products, spare parts and services, but face difficulties with increasing competition and declining margins, and they are therefore turning to new strategies.
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What service transition?: Rethinking established assumptions about manufacturers' service-led growth strategies
Christian Kowalkowski,Christian Kowalkowski,Charlotta Windahl,Daniel Kindström,Heiko Gebauer +4 more
TL;DR: In this paper, the authors identify three service-led growth trajectories: becoming an availability provider, becoming a performance provider, which resembles project-based sales and implies an even greater differentiation of what customers are offered; and, becoming an industrializer, which is about standardizing previously customized solutions to promote repeatability and scalability.
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Manufacturing firms and integrated solutions: characteristics and implications
TL;DR: In this paper, the authors highlight the importance of integrating studies of product and service innovation, two fields that so far have been studied separately, from a research perspective, and underline the importance that companies need an extended set of competences to succeed in providing integrated solutions, amounting to a balance of technical and integration competence with market/business, consulting and partnering competences.
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Integrated solutions from a service-centered perspective : Applicability and limitations in the capital goods industry
TL;DR: Although advanced services, or so-called integrated solutions, have increasingly received attention in the literature, no coherent body of literature exists, and the relational dimensions and con....