Choong-Ki Lee

TL;DR: Choi et al. as mentioned in this paper employed a structural equation modeling approach to investigate the relationships among exogenous variables (navigation functionality, perceived security, and transaction cost) and mediating variables (trust and satisfaction), with loyalty as a dependent variable.

TL;DR: In this article, the authors attempted to segment festival market using a cluster analysis based on delineated motivation factors, and explored any potential importance of motivation clusters and visitor types as factors of influencing their overall satisfaction based on main and interaction effects.

TL;DR: In this paper, the authors employed an on-site survey of more than 500 visitors attending a major international festival to test the theory that controllable environmental characteristics, such as food quality and planned program content, affect patron emotions including consumer satisfaction and these emotions mediate the impact of the festival environment on loyalty to the festival.

TL;DR: In this article, a theoretical model of tourists' DMZ tour-perceived value is proposed and empirically tested the constructs that are likely to affect DMZ tourists' tour satisfaction, which in turn influences tourists' recommending DMZ tours to others.

TL;DR: In this paper, the influence of various dimensions of destination image on onsite experiences, of these on overall evaluation and behavioral intentions, and of the latter on behavioral intentions were investigated, showing that the four dimensions of image have differential effects on these experiences, which in turn influence subsequent behavior.