Yong-Ki Lee

TL;DR: In this paper, the authors compared the gap model with the performance model to investigate the direction of causality between service quality and satisfaction, and examined whether the influences of some dimensions of service quality vary across service industry types.

TL;DR: In this article, the authors attempted to segment festival market using a cluster analysis based on delineated motivation factors, and explored any potential importance of motivation clusters and visitor types as factors of influencing their overall satisfaction based on main and interaction effects.

TL;DR: In this paper, the authors employed an on-site survey of more than 500 visitors attending a major international festival to test the theory that controllable environmental characteristics, such as food quality and planned program content, affect patron emotions including consumer satisfaction and these emotions mediate the impact of the festival environment on loyalty to the festival.

TL;DR: In this article, structural equations analysis is used to test various research hypotheses and examine the extent to which consumer service value mediates the effect of the environment on customer satisfaction and future intentions.

TL;DR: In this paper, the influence of various dimensions of destination image on onsite experiences, of these on overall evaluation and behavioral intentions, and of the latter on behavioral intentions were investigated, showing that the four dimensions of image have differential effects on these experiences, which in turn influence subsequent behavior.