Dorthe Brogaard Kristensen

TL;DR: It is suggested that further developing the concept of the laboratory of the self renews the conversation about the role of metrics and technologies by facilitating comparison between different realms of the digital, and demonstrating how services and devices enlarge aspects of theSelf at the expense of others.

TL;DR: In this paper, the authors propose four types of moralities, underlying sets of moral assumptions, that orient the contemporary discourses of food and health: the good and bad nature of food items, the virtue of self-control and moderation, the management of body size and the actions of market agents.

TL;DR: A framework of discourses regarding consumers' healthy eating as a useful conceptual scheme for market segmentation purposes is proposed and differences across the segments are described and implications of findings are discussed.

TL;DR: In terms of consumer resistance and marketplace ideologies, consumer researchers have called for a more nuanced conceptualization of consumption moralism in order to avoid the simplistic trope of inside/outside the marketplace as discussed by the authors.

TL;DR: In this article, the emergence of a consumer community resisting a national mythology that milk is a central constituent of a healthy life style is discussed, in a contemporary consumptio-...