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Douglas L. MacLachlan
Researcher at University of Washington
Publications - 56
Citations - 3522
Douglas L. MacLachlan is an academic researcher from University of Washington. The author has contributed to research in topics: New product development & Knowledge transfer. The author has an hindex of 23, co-authored 56 publications receiving 3257 citations. Previous affiliations of Douglas L. MacLachlan include University of Puget Sound & Seoul National University.
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Responsive and proactive market orientation and new-product success.
TL;DR: In this article, the relationship between market orientation and new-product success has been examined and a measure of proactive market orientation has been developed to measure both responsive and proactive market orientations.
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AD SKEPTICISM: The Consequences of Disbelief
TL;DR: The authors investigated the effects of consumer skepticism toward advertising on responses to ads and found that more skeptical consumers like advertising less, rely on it less, attend to it less and respond more positively to emotional appeals than to informational appeals.
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Effect of risk management strategy on NPD performance
TL;DR: In this article, the authors synthesize and build on previous research, and propose a three-dimensional risk management framework for new product development (NPD) and empirically test whether risk management strategy affects the performance of NPD using survey data from Chinese firms.
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Absorptive and disseminative capacity: Knowledge transfer in intra-organization networks
TL;DR: This publication contains reprint articles from the Ask*IEEE Document Delivery Service which IEEE does not hold copyright.