Eddie M. Clark

TL;DR: Five strategies commonly used to target programs to culturally defined groups are described and a sixth approach, cultural tailoring, is explained, which might extend and enhance the ability to develop effective programs for cultural groups.

TL;DR: A typology of narrative application in cancer control is proposed, asserting that narrative has four distinctive capabilities: overcoming resistance, facilitating information processing, providing surrogate social connections, and addressing emotional and existential issues.

TL;DR: Overweight adults randomly assigned to receive weight-loss materials that were tailored to the individual, in an American Heart Association brochure, or in an AHA-content formatted to look like tailored materials had more positive thoughts about the materials.

TL;DR: Data from this study suggest present approaches to tailoring are more effective than non-tailored materials in most, but not all cases.

TL;DR: For all forms of activity, self-efficacy was the strongest direct correlate of physical activity, and evidence of a positive dose-response relation emerged between self- efficacy and intensity ofphysical activity.