Matthew W. Kreuter

TL;DR: The diverse types of feasibility studies conducted in the field of cancer prevention, using a group of recently funded grants from the National Cancer Institute are described.

TL;DR: Five strategies commonly used to target programs to culturally defined groups are described and a sixth approach, cultural tailoring, is explained, which might extend and enhance the ability to develop effective programs for cultural groups.

TL;DR: Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored, and non-tailored messages that happen to be a good fit for a given individual also have similar effects.

TL;DR: The rationale for using narrative communication in health-promotion programs is described, theoretical explanations of narrative effects are reviewed, research comparing narrative and nonnarrative approaches to persuasion is reviewed, and recommendations for future research needs in narrative health communication are made.

TL;DR: Five dimensions of the social environment are identified-social support and social networks, socioeconomic position and income inequality, racial discrimination, social cohesion and social capital, and neighborhood factors-and each is considered in the context of physical activity to illustrate important differences between them.