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Elizabeth Trent
Researcher at University of Vermont
Publications - 4
Citations - 533
Elizabeth Trent is an academic researcher from University of Vermont. The author has contributed to research in topics: Small business & Agriculture. The author has an hindex of 3, co-authored 4 publications receiving 511 citations.
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Cause related marketing: how generation y responds
TL;DR: In this article, the authors examine how college-age Generation Y consumers respond to a cause-related marketing (CRM) offer based on four structural elements: females, social science majors, parents' annual income and previous donation activity.
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The Prevalence of Family Business from a Household Sample
TL;DR: For example, the percentage of households that own at least one family business where its owner or manager resides in the residential familyqhousehold was 13.8% in the United States as mentioned in this paper.
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Small Business Retirement Plan Participation and Needs for Information: Evidence from a Survey in Vermont
TL;DR: A survey of Vermont small businesses with less than 20 employees was conducted to examine their retirement plan participation and needs for information as mentioned in this paper, and the results from 828 small business owners indicated that 75% of them were concerned about their retirement plans.
Posted ContentDOI
Agricultural and Small Business Retirement Plans and Needs for Information: Evidence from a Vermont Survey
TL;DR: A survey of Vermont agricultural and small business owners and managers was conducted to examine their retirement plans and needs for information as discussed by the authors, finding that 42% of them do not have any retirement plan and 45% of the surveyed businesses do not offer any retirement plans for their employees.