The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

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Conceptualizing, measuring, and managing customer-based brand equity

Publisher Summary This chapter focuses on the modern notion of short-term memory, called working memory. Working memory refers to the temporary maintenance of information that was just experienced or just retrieved from long-term memory but no longer exists in the external environment. These internal representations are short-lived, but can be maintained for longer periods of time through active rehearsal strategies, and can be subjected to various operations that manipulate the information in such a way that makes it useful for goal-directed behavior. Working memory is a system that is critically important in cognition and seems necessary in the course of performing many other cognitive functions, such as reasoning, language comprehension, planning, and spatial processing. This chapter demonstrates the functional importance of dopamine to working memory function in several ways. Elucidation of the cognitive and neural mechanisms underlying human working memory is an important focus of cognitive neuroscience and neurology for much of the past decade. One conclusion that arises from research is that working memory, a faculty that enables temporary storage and manipulation of information in the service of behavioral goals, can be viewed as neither a unitary, nor a dedicated system. Data from numerous neuropsychological and neurophysiological studies in animals and humans demonstrates that a network of brain regions, including the prefrontal cortex, is critical for the active maintenance of internal representations.

Chapter 11 Working memory

Co-Planar Stereotaxic Atlas of the Human Brain—3-Dimensional Proportional System: An Approach to Cerebral Imaging, J. Talairach, P. Tournoux. Georg Thieme Verlag, New York (1988), 122 pp., 130 figs. DM 268

Attention and Effort

Availability: A heuristic for judging frequency and probability

PART I: EPISODIC/SEMANTIC DISTINCTION PART II: GENERAL ABSTRACT PROCESSING SYSTEM PART III: SYNERGISTIC ECPHORY

Elements of episodic memory

Episodic and semantic memory

Recent changes in prctheorclical orientation toward problems of human memory have brought with them a concern with retrieval processes, and a number of early versions of theories of retrieval have been constructed. This paper describes and evaluates explanations offered by these theories to account for the effect of extralist cuing, facilitation of recall of list items by nonlist items. Experiments designed to test the currently most popular theory of retrieval, the generation-recognition theory, yielded results incompatible not only with generation-recognition models, but most other theories as well: under certain conditions subjects consistently failed to recognize many recallable list words. Several tentative explanations of this phenomenon of recognition failure were subsumed under the encoding specificity principle according to which the memory trace of an event and hence the properties of effective retrieval cue are determined by the specific encoding operations performed by the system on the input stimuli.

http://psycnet.apa.org/journals/rev/80/5/352.pdf

Encoding specificity and retrieval processes in episodic memory.

http://psycnet.apa.org/journals/cap/26/1/1.pdf

Memory and consciousness

▪ Abstract Episodic memory is a neurocognitive (brain/mind) system, uniquely different from other memory systems, that enables human beings to remember past experiences. The notion of episodic memory was first proposed some 30 years ago. At that time it was defined in terms of materials and tasks. It was subsequently refined and elaborated in terms of ideas such as self, subjective time, and autonoetic consciousness. This chapter provides a brief history of the concept of episodic memory, describes how it has changed (indeed greatly changed) since its inception, considers criticisms of it, and then discusses supporting evidence provided by (a) neuropsychological studies of patterns of memory impairment caused by brain damage, and (b) functional neuroimaging studies of patterns of brain activity of normal subjects engaged in various memory tasks. I also suggest that episodic memory is a true, even if as yet generally unappreciated, marvel of nature.

/pdf/episodic-memory-from-mind-to-brain-2232m7vd6v.pdf

Endel Tulving

Papers

Elements of episodic memory

Episodic and semantic memory

Encoding specificity and retrieval processes in episodic memory.

Memory and consciousness

Episodic Memory: From Mind to Brain