Part 1: Social Analysis, Discourse Analysis, Text Analysis 1. Introduction 2. Texts, Social Events, and Social Practices 3. Intertextuality and Assumptions Part 2: Genres and Action 4. Genres 5. Meaning Relations between Sentences and Clauses 6. Types of Exchange, Speech Functions, and Grammatical Mood Part 3: Discourses and Representations 7. Discourses 8. Representations of Social Events Part 4: Styles and Identities 9. Styles 10. Modality and Evaluation 11. Conclusion

http://disciplinas.stoa.usp.br/pluginfile.php/270695/mod_folder/content/0/ii.%20Norman_Fairclough_Analysing_discourse.pdf?forcedownload=1

Analysing Discourse: Textual Analysis for Social Research

Since the late 1980s, Critical Discourse Analysis (CDA) has become a well-established field in the social sciences. However, in contrast with some branches of linguistics, CDA is not a discrete academic discipline in the traditional sense, with a fixed set of research methods. The manifold roots of CDA lie in a myriad of disciplines including rhetoric, anthropology, philosophy and cognitive science, to name a few. This four-volume set brings together seminal articles on the subject from varied sources, creating an invaluable roadmap for scholars seeking to consolidate their knowledge of CDA, and of its continued development. Sculpted and edited by a leading voice in the field, this work covers the interdisciplinary roots, the most important approaches and methodologies of CDA, as well as applications in other disciplines in an updated and comprehensive way. Structured thematically, the four volumes cover a wide range of aspects and considerations: Volume One: Histories, Concepts and Interdisciplinarity Volume Two: Theoretical Approaches and Methodologies Volume Three: 'Doing CDA' - Case Studies Volume Four: Applications and Perspectives - New Trends in CDA

https://ndl.ethernet.edu.et/bitstream/123456789/18225/1/94pdf.pdf

Critical Discourse Analysis

\"What are your assumptions (implicit as well as explicit) about the most effective way to manage people?\" So began Douglas McGregor in this 1960 management classic. It was a seemingly simple question he asked, yet it led to a fundamental revolution in management. Today, with the rise of the global economy, the information revolution, and the growth of knowledge-driven work, McGregor's simple but provocative question continues to resonate-perhaps more powerfully than ever before. Heralded as one of the most important pieces of management literature ever written, a touchstone for scholars and a handbook for practitioners, The Human Side of Enterprise continues to receive the highest accolades nearly half a century after its initial publication. Influencing such major management gurus such as Peter Drucker and Warren Bennis, McGregor's revolutionary Theory Y-which contends that individuals are self-motivated and self-directed-and Theory X-in which employees must be commanded and controlled-has been widely taught in business schools, industrial relations schools, psychology departments, and professional development seminars for over four decades. In this special annotated edition of the worldwide management classic, Joel Cutcher-Gershenfeld, Senior Research Scientist in MIT's Sloan School of Management and Engineering Systems Division, shows us how today's leaders have successfully incorporated McGregor's methods into modern management styles and practices. The added quotes and commentary bring the content right into today's debates and business models. Now more than ever, the timeless wisdom of Douglas McGregor can light the path towards a management style that nurtures leadership capability, creates effective teams, ensures internal alignment, achieves high performance, and cultivates an authentic, value-driven workplace--lessons we all need to learn as we make our way in this brave new world of the 21st century.

The Human Side of Enterprise.

A century after the publication of Max Weber's The Protestant Ethic and the "Spirit" of Capitalism, a major new work examines network-based organization, employee autonomy and post-Fordist horizontal work structures.

The New Spirit of Capitalism

One dimensional man

Les paradoxes de la métrologie économique: le cas étrange de la Positive Accounting Theory

The contribution of Eve Chiapello summarizes results of her empirical study "Artistes vs. Managers" (Paris 1998). Furthermore, several conclusions regarding the role of art in society and its autonomy are drawn, elucidating the normative position of one of the authors of "Le nouvel esprit du capitalisme" (Paris, 1999). Eve Chiapello argues, that the traditionally difficult relations between art and management have improved over the last two decades. The basic distinction between social critique and artistic critique is introduced, a distinction, which underpins her much discussed book published in collaboration with Luc Boltanski "The New Spirit of Capitalism" (engl. version, London, 2005). Whereas social critique, which emerged with modem capitalism, addressed misery, exploitation and inequality, artistic critique in the 19 century emphasized creativity and criticised materialism, repression, bourgeois banality and risks deriving from the dominance of utilitarian thinking, industry and technology. Management, which came up later with the blossoming of industrial capitalism, inherited this artistic critique, since each generation of artists and intellectuals repeats this critic of materialist forces of modern society anew. Conflicts and tensions for artists typically revolved around questions of negative autonomy (freedom from restrictions), including monetary aspects. Though such tensions are still widespread they did not hinder the functioning of artistic production, nor did they hamper the growing acceptance of management in artistic circles. The borders between the worlds of art and the economic world opened during the last two decades, logics as well as persons migrated between the two spheres. In these decades also the strength of artistic critique was weakened considerably. There are several reasons for this development, some being more superficial, some rooting in deeper changes of the cultural as well as the economic field: In France the state and cultural policy in the 1980s displayed a so far unknown appreciation of avant-garde art. At the same time it emphasized the industrialisation and the management of culture. In the economic field new forms of organization emerged. They reveal astonishing similarities with projects of avant-garde art. Autonomy and creativity of employees are given room to move. Instead of attacking avant-garde art, the management asks, how innovation might be supported best, also with the help of contemporary art. Part of economic life approached experiences, which were reserved for the artistic field, where they were invented originally. On the other hand the number of artists as well as the size of the public of contemporary art grew considerably. Contemporary art was accepted on a broader social basis, immediately without waiting for the "test of time". With new forms of artistic production, which are more complex regarding number of persons involved, or administrative and management tasks, the necessity of using and accepting management practices or dividing the labour with management expanded. At the same the authority of artists decreased, since the idealist and romantic view of the artist as a genius and an inspired creator was attacked by philosophy and sociology. Not to forget that the targets of critique changed themselves. The was replaced by a new faction of the dominant class, A new faction of the dominant class, the "Bourgeois Bohemes" described by David Brooks, replaced the rich bourgeois with limited cultural capital.

Die Kritik der Künstler am Management

le capitalisme, sous des formes toujours nouvelles, est porteur d’une violence terrible. Mais il reste seduisant et tellement ancre dans nos pratiques et nos imaginaires comme l’unique moteur du progres, que les alternatives soulevent la peur d’une regression.Seule une crise, ou le durcissement de la critique, ouvrira l’espace du changement.

Eve Chiapello

Papers

Les paradoxes de la métrologie économique: le cas étrange de la Positive Accounting Theory

Die Kritik der Künstler am Management

Le développement durable a besoin de scandales pour avancer

La critique écologique et la nouvelle nébuleuse réformatrice du capitalisme

Esprit du capitalisme