Gilles Laurent

TL;DR: In this paper, the authors suggest measuring an involvement profile, rather than a single involvement level, based on an empirical analysis of 14 product categories and find that there is more than one kind of consumer involvement, depending on the antecedents of involvement.

TL;DR: In this article, the authors build a framework of the multiple consumer benefits of a sales promotion and find that monetary and non-monetary promotions provide consumers with different levels of hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience).

TL;DR: In this paper, the authors build a framework of the multiple consumer benefits of a sales promotion and find that monetary and non-monetary promotions provide consumers with different levels of hedonic benefits (opportunities for value expression, entertainment, and exploration) and three utilitarian benefits (savings, higher product quality, and improved shopping convenience).

TL;DR: Honeybees are used to demonstrate that odour encoding involves, as it does in locusts, the oscillatory synchronization of assemblies of projection neurons and that this synchronization is also selectively abolished by picrotoxin, an antagonist of the GABAA (γ-aminobutyric acid) receptor.

TL;DR: The results provide direct support for the functional relevance of correlation codes and shed some light on the role of oscillatory synchronization in sensory networks.