H
Haizhogn Wang
Researcher at Sun Yat-sen University
Publications - 1
Citations - 74
Haizhogn Wang is an academic researcher from Sun Yat-sen University. The author has contributed to research in topics: Product (category theory) & Willingness to pay. The author has an hindex of 1, co-authored 1 publications receiving 49 citations.
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Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation
TL;DR: In this paper, the effect of product touch on consumers' purchase intentions and willingness to pay for a product being evaluated is evident when consumers' mental representation of the product is concrete, but not when abstract.