Differences in perceptions about food delivery apps between single-person and multi-person households

This study empirically analyzes an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model that augments information quality to identify the determinants of continuous use intention for food delivery software applications. A sample survey of 340 respondents who had ordered or purchased food through delivery apps was used for the analysis. The results indicate that habit had the strongest influence on continuous use intention, followed by performance expectancy and social influence. Furthermore, information quality had an indirect effect on continuous use intention via performance expectancy. Consequently, this study confirms the importance of information quality, performance expectancy, habit, and social influence as factors in inducing users’ continuous use intention for food delivery apps. These findings expand previous research in online-to-offline business in the field of food services and suggest practical implications. Ultimately, the model proposed and validated in this study may be employed as a basis for future research on consumer behavior in the field of food e-commerce services.

Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality

E-retailers are embracing new digital marketing strategies to provide more authentic information to their customers. This research examines the impact of live video streaming (LVS), defined as broa...

The impact of live video streaming on online purchase intention

Given growing attention toward the effects on COVID-19 on tourism, a number of institutions have made macro-level predictions related to the disease. More micro-level research are, however, needed. This study seeks to advance the understanding of tourists' potential behavioral transformation by reviewing psychological distance and construal level theory, as well as the relationship between psychological distance and perceived risk. Multiple dimensions of psychological distance and perceived risk are summarized with respect to COVID-19. The discussion suggests that global health emergencies evoke three types of tourism pattern: from general to elaborate, from open-hearted to closed, and from radical to conservative. These categories provide a conceptual foundation for empirical research considering contextual and individual stimuli. Practically, this paper highlights strategies to reduce individuals’ risk perceptions, encourage specific types of tourism, and regulate unethical consumption. The recommendations also encourage the analysis of crisis recovery and relevant market analysis by tourism professionals and marketers.

Seeing the invisible hand: Underlying effects of COVID-19 on tourists’ behavioral patterns

Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape

Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

Consumers rely on physical touch in offline shopping and vicarious touch (i.e., imagining touch) in online shopping to develop their attitudes toward a product. The subject of how touching (versus not touching) affects consumer attitudes toward a product merits studying. However, past research has drawn controversial conclusions regarding the effect of product touch on consumer attitudes. This study conducted a meta-analysis to resolve this inconsistency and explore the reasons for this inconsistency. It quantitatively analyzed 185 effect sizes in 42 empirical studies conducted between 2003 and 2022. In general, relative to not touching, touching had a positive effect on consumers' attitudes toward a product (ρ $\rho $ = 0.242, p < 0.001), and the effect size was moderate. Furthermore, the positive touch effect was mediated by consumers' cognitive experiences relating to the product and their affective experiences relating to the product. The cognitive path (total indirect effect = 0.068, p < 0.001) being stronger than the affective path (total indirect effect = 0.067, p < 0.001). Importantly, it showed that past inconsistency regarding the touch effect could be explained by moderators including product type (utilitarian versus hedonic), participants' uncertainty avoidance, and type of touch (physical touch versus vicarious touch). This study provides new insights into the product touch literature and offers valuable implications for online and offline retailing and consumer well-being. 

Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators


Purpose
In daily marketing practices, when launching and promoting new products, marketers often induce consumers’ awe of nature via exposing consumers to beautiful natural scenes. Does this marketing practice really facilitate consumers’ subsequent new product choice? Existing awe research and new product research have not examined this issue yet. The purpose of this study is to study whether the marketing practice of awe induction faciliates consumers' new product choice.


Design/methodology/approach
This paper examines the double-edged sword effect of different types of awe on consumers’ adoption of new products. The authors conducted five experiments using various product categories (soft drinks, juices, cookies and watches), various many sources of sample types (college student samples and adult samples) and various manipulation of awe. The authors also focused on both new products with incongruent visual appearance (Experiment 1a, Experiment 1c, Experiment 2 and Experiment 3) and new products with incongruent conceptual attributes (Experiment 1b) to enhance the rigor of the experiments and the generalizability of the conclusions.


Findings
The authors find that when consumers perceive awe of threatening natural phenomena, they decrease their choice of moderately incongruent new products (positive effect), while when consumers perceive awe of beautiful natural phenomena, they increase their choice of moderately incongruent new products (negative effect). Also, this paper finds that the emergence of the positive of the double-edged sword effect is driven by the sequential mediation of the need for accommodation and openness to new experiences, while the emergence of the negative of the double-edged sword effect is driven by the uncertainty reduction motive.


Research limitations/implications
This research has important theoretical implications. First, this paper advances existing awe research by reconciling the inconsistent findings in existing awe research by categorizing awe of nature. Second, this paper advances existing research on new products and moderate incongruity effects by exploring when the moderate incongruity effect exists and when it reverses in the new products field through the classification of awe of nature.


Practical implications
This study has rich implications for marketing management. First, marketers can facilitate consumers’ adoption of moderate incongruent new product via priming consumers’ awe of beautiful nature. Second, this paper suggests that marketers and brand managers should carefully choose the timing of new product launches to avoid inducing consumer awe of threatening nature (e.g. immediately after a severe natural disaster). Finally, the results of Experiment 3 in this paper suggest that when marketers want to launch new products with moderate incongruity, they need to target consumers with high cognitive flexibility.


Social implications
This paper discusses how different types of awe affect consumers’ attitudes and choice of moderately new products. This research question has its social value in helping marketers, companies, consumers and society know the power of awe of nature on the behaviors and decision-making.


Originality/value
To the best of the author’s knowledge, this paper is among the first ones to examine the double-edged sword effect of different types of awe of nature on consumers’ new product adoption.


Wumei Liu

Papers

Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators

The double-edged sword effect of awe of nature on consumers’ new product choice

Residential mobility and consumption: Explanation based on regulatory focus theory