scispace - formally typeset
H

Herbert Sima

Researcher at University of Auckland

Publications -  4
Citations -  106

Herbert Sima is an academic researcher from University of Auckland. The author has contributed to research in topics: Psychological contract & Social exchange theory. The author has an hindex of 3, co-authored 4 publications receiving 81 citations. Previous affiliations of Herbert Sima include Massey University.

Papers
More filters
Journal ArticleDOI

The plurality of co-existing business models: Investigating the complexity of value drivers

TL;DR: In this article, the authors assess empirical evidence for a plurality of coexisting business models within firms by developing a typology of business models in a single industry, the New Zealand wine industry.
Journal ArticleDOI

The impact of psychological contract breaches within east-west buyer-supplier relationships

TL;DR: The authors examined how Australian buyer firms build and nurture relationships with their Chinese suppliers and found that neglect and voice behaviours can help erode and build East-West B2B relationships, respectively.
Journal ArticleDOI

Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments

TL;DR: In this paper, the University of Auckland Business School adopted team-based learning (TBL) as a key component in the design and delivery of a new approach to the first-year curriculum.
Journal ArticleDOI

Religiosity and Psychological Contracts in Asian B2B Service Relationships

TL;DR: In this article, the authors used the theories of social exchange and social capital to examine how Indonesian service providers build B2B relationships with their Asian customers in the region, when the customers are from non-Islamic nations.