H
Herbert Sima
Researcher at University of Auckland
Publications - 4
Citations - 106
Herbert Sima is an academic researcher from University of Auckland. The author has contributed to research in topics: Psychological contract & Social exchange theory. The author has an hindex of 3, co-authored 4 publications receiving 81 citations. Previous affiliations of Herbert Sima include Massey University.
Papers
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The plurality of co-existing business models: Investigating the complexity of value drivers
TL;DR: In this article, the authors assess empirical evidence for a plurality of coexisting business models within firms by developing a typology of business models in a single industry, the New Zealand wine industry.
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The impact of psychological contract breaches within east-west buyer-supplier relationships
TL;DR: The authors examined how Australian buyer firms build and nurture relationships with their Chinese suppliers and found that neglect and voice behaviours can help erode and build East-West B2B relationships, respectively.
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Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments
Douglas Carrie,Parizad Mulla,Andrew Patterson,Michelle Kilkolly-Proffit,Richard Brookes,Herbert Sima,Tom Agee +6 more
TL;DR: In this paper, the University of Auckland Business School adopted team-based learning (TBL) as a key component in the design and delivery of a new approach to the first-year curriculum.
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Religiosity and Psychological Contracts in Asian B2B Service Relationships
Russel Kingshott,Henry F.L. Chung,Martinus Parnawa Putranta,Piyush Sharma,Herbert Sima,Herbert Sima +5 more
TL;DR: In this article, the authors used the theories of social exchange and social capital to examine how Indonesian service providers build B2B relationships with their Asian customers in the region, when the customers are from non-Islamic nations.