Showing papers in "Industrial Marketing Management in 2021"

TL;DR: Several pre- and postestimation tests that researchers can use to implement various versions of IVs in STATA, including two-stage least squares regression, limited information maximum likelihood estimation, and generalized method of moments are discussed.

TL;DR: It was observed that customer knowledge creation, user knowledge creation and external market knowledge creation have significant effect on the B2B marketing-rational decision making.

TL;DR: In this article, a systematic review of the literature produced over an eighteen-year period (2000-2018) in order to gain a deeper understanding of multiple, complex facets of the food waste phenomenon at consumer level was carried out.

TL;DR: In this paper, the authors present a special issue on digital servitization for industrial product companies and discuss the growth paths utilized by industrial products when they take advantage of the digital transformation process.

TL;DR: A literature review on the main academic contributions in this area of AI-based CRMs in B2B digital marketing is developed and the results are analyzed using a statistical approach known as Multiple Correspondence Analysis (MCA) under the homogeneity analysis of variance by means of alternating least squares (HOMALS) framework programmed in the R language.

TL;DR: In this article, the authors conducted a qualitative study drawing on eighteen in-depth interviews with managers of large multinational and local organizations covering different and relevant roles on the digital food supply chain.

TL;DR: In this paper, the authors used Warp PLS 7.0 (a variance-based structural equation modelling tool) for data analysis and found that alliance management capability under the mediating effect of artificial intelligence-powered supply chain analytics capability enhances the operational and financial performance of the organization.

TL;DR: In this article, the authors provide a comprehensive, unique, and updated perspective on co-copetition research, unifying it into a cohesive, overarching framework, and explain crucial interdependencies and suggest areas for future research.

TL;DR: In this paper, the authors unpack/unfold the intellectual foundation of social innovation in business and management domains by performing four bibliometric analyses and they evaluate the research domain qualitatively (1970-2019).

TL;DR: A conceptual model for the prevention of food loss and waste utilising a systems approach through the circular economy concept has been proposed in this paper, where a root-cause analysis was performed, and mitigation strategies identified by systematically analysing and synthesizing the extant research published over the past 20 years (1998 to 2018) in the areas of food losses and waste in the supply chain.

TL;DR: The results suggest that CX in B2B enterprises using chatbots is influenced by these bots' overall system design, customers' ability to use technology, and customer trust towards brand and system.

TL;DR: In this paper, the authors present a systematic literature review on the use of social media in business-to-business (B2B) organizations, focusing on three relationship-oriented themes in social media: salesfacilitation, integrated communication, and employee engagement.

TL;DR: In this article, the authors show that environmental sustainability practices provide positive benefits to B2B manufacturers' brand image, which, in turn, impacts market performance, and that effective CRM and working with business customers with positive environmental attitudes are essential boundary conditions that strengthen the path from environmental sustainable practices to market performance.

TL;DR: In this article, the authors combine institutional theory and the resource-based view (RBV) in B2B relationship management to understand how AI-CRM could impact the firm's performance with varied firm size, firm age, and industry type.

TL;DR: In this paper, the impact of strategies oriented to green supply chain management on a firm's corporate reputation is investigated. And the authors provide strong support for the premise that supplier selection, monitoring and partnership termination based on environmental criteria positively influence corporate reputation.

TL;DR: In this paper, the authors explore the paradox of knowledge-leveraging paradox embedded within a paradox of openness and develop a conceptual model to pinpoint core knowledge-related transferability and exposure tensions.

TL;DR: In this paper, the authors identify COVID-19 as a Critical Sales Event and introduce the concept of "bricolage" to the larger body of sales literature, which is a combination of "making do" under environmental conditions of resource constraint.

TL;DR: In this article, a study of 308 industrial industry firms from Austria and Northern Macedonia contributes to closing these research gaps by investigating how SEO influences social entrepreneurial performance taking into account the performance consequences of heterogeneity in firms' characteristics demonstrated by start-ups and established firms using multi-group structural equation modeling and fsQCA as methods of comparison.

TL;DR: In this article, a case study of a pioneering electric vehicle manufacturer is used to show how these capabilities are developed and phased out in terms of the organizational principles (e.g., hierarchical product architecture) and actions and practices (i.e., sharing knowledge by deputing staff to/from business partners).

TL;DR: Wang et al. as discussed by the authors examined the antecedent role of interorganizational control mechanism by investigating the nature of the interplay between formal control and social control in relation to green supply chain collaboration.

TL;DR: In this article, the authors empirically examined whether environmental dynamism (ED) can drive firms to implement Industry 4.0 (I4.0) technologies, and mediating effect of critical factors on this relationship.

TL;DR: In this article, the authors present key tenets of good experimental design and provide some practical considerations for industrial marketing researchers, emphasizing the importance of combining data types (e.g., field plus laboratory experiments) and offering methodological advice on how to analyze experimental data in marketing.

TL;DR: In this paper, the authors examine how the firm's environmental actions impact its reputation and propose that symbolic environmental actions negatively affect reputation, whereas substantive actions improve a firm's reputation among its peers.

TL;DR: In this paper, a model of cognitive and emotional influences on customer firms' behavior, and analyzes the influence of features of entrepreneur endorser and online purchasing platform on B2B parasocial relationship and how this relationship can affect repeat purchase intention.

TL;DR: In this article, the authors analyse the forms of institutional work conducted by start-ups to prevent and reduce food waste and argue that the startups have an influential role in changing the normative and cognitive-cultural institutional pillars in the shift towards a circular economy.

TL;DR: In this article, the authors employ a single-case method to understand the disruptions to the business-to-business oil and gas supply chain during the COVID-19 pandemic.

TL;DR: In this article, the authors leverage Opportunity-Motivation-Ability (OMA) theory to explain that inbound open innovation provides opportunities to access external knowledge in open innovation community networks; but whether a project can absorb and utilize such external knowledge depends on outbound open innovations and project team role diversity, which influence team members' motivation and ability to do so.

TL;DR: Light is shed on how dynamic capabilities of design thinking foster discovering the opportunities digital technologies provide to enact the transformation and enriches the understanding of digital transformation by unshadowing the value that design thinking dynamic capabilities might play in it.

TL;DR: In this paper, the authors investigate how EM affects a new venture's exploitative and exploratory innovation activities and identify conditions under which EM is more or less effective, and analyze the relationship between EM and exploitative innovation under conditions of high and low environmental competitiveness.

TL;DR: This study reverses the meta-analysis direction to deconstruct the servitization body of knowledge using the dynamic topic modeling (DTM) methodology to analyze 550 research articles and illustrates the role of DTM as an alternative tool for conducting a literature review.